Softspikes? Pulsar? Cleats Win First Event Of 2008 As PrideSports Enters 12th Straight Season As #1 Plastic Cleat Brand On PGA TOUR
Brentwood, Tennessee, January 8, 2008 … PrideSports, maker of Softspikes® golf cleats, the world’s best selling cleat brand, captured the PGA TOUR’s first event of 2008, as the winner of the Mercedes-Benz Championship wore the Pulsar™ cleat, the #1 Cleat on TOUR. In addition to the victory, 2008 marks the 12th consecutive year that PrideSports’ plastic cleats will start the season as the #1 brand on the PGA TOUR, according to the independent Darrell Survey. Additionally, PrideSports heads into 2008 as the #1 brand in worldwide plastic cleat sales at the combined retail, specialty, green grass and off-course channels.
Led by Softspikes’ Pulsar™ and BlackWidow™ cleat models, PrideSports consistently achieves more than 70% usage among players wearing plastic cleats on the PGA TOUR. In fact, 2007 marked PrideSports’ best year in professional golf, as the Company’s products were used by 80% of the competing field for the 2007 FedEx Cup, 90% of the field at PGA TOUR Q-School and a strong majority of Champions Tour players. Equally impressive, 24 of the Top 25 players on the 2007 Nationwide Tour chose to wear Softspikes’ Pulsar™ cleats in competition.
Additionally, PrideSports reports that the Company’s patented Fast-Twist™ Insert System will also start 2008 as #1 on the PGA TOUR, after being utilized by over 75% of the players in 2007. In fact, Fast-Twist is the #1 System of choice by golf footwear manufacturers as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
“12 straight years as #1 on TOUR is a remarkable feat, eclipsed only by the continued popularity among golfers wearing our products throughout the world,” said Joe Zeller, President, PrideSports. “We are thrilled that both professionals and amateurs overwhelmingly choose our products, year in and year out.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
