eBay Auction and Additional Tournaments will Benefit Breast Cancer Research
Marlborough, MA-January 9, 2008-CHAMP Spikes today announced plans to expand its highly successful Pink on the Links™ program for 2008 by adding an eBay charity auction and increasing player participation with the addition of international and national Tours. CHAMP created Pink on the Links in 2007 as a way to raise funds for breast cancer research. CHAMP donated money to the Breast Cancer Research Foundation (BCRF) on behalf of PGA and LPGA Tour players that wore CHAMP’s commemorative pink and white spikes during Mother’s Day weekend tournaments, The PLAYERS Championship at TPC Sawgrass and the Michelob Ultra Classic at Kingsmill.
The program was so successful in its inaugural year that CHAMP expanded the 2008 program to have a greater impact. Following the Mother’s Day tournaments, CHAMP will hold an eBay auction of autographed golf memorabilia for collectors of all ages to raise additional funds for cancer research. Memorabilia will be exclusive to Pink on the Links and the auction will feature items from all of the professional tournaments held during Mother’s Day weekend. All of the proceeds will benefit breast cancer research.
Additionally, CHAMP will open the Pink on the Links program to the Champions, European PGA, European Ladies, and Duramed Futures Tours. CHAMP will make a donation to the BCRF on behalf of each player who wears the special pink and white spikes during the Mother’s Day week events.
“Our Pink on the Links program was so successful in 2007 that we wanted to capitalize on that momentum and turn things up a notch this year to raise more funds for breast cancer research,” said Harris MacNeill, President, CHAMP Spikes. “This disease strikes so many women. Our hope is that more players on each Tour will decide to join the fight this year and make our 2008 program highly successful.”
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About MacNeill Engineering and CHAMP Spikes
CHAMP is a division of MacNeill Engineering Worldwide, which has been designing and manufacturing athletic footwear components since 1931. The company has been a pioneer in cleat technology since it introduced the world’s first locking spike: SURE-LOK. Since then, MacNeill Engineering has grown to be the world leader in the sport cleat industry with revolutionary offerings which include the CHAMP Q-LOK System®, used in all Nike®, Hi-Tec® and ECCO® golf shoes; the CHAMP TRI-LOK® system, which fits shoes by Foot Joy® and Adidas®; as well as the most complete line of innovative spikes in the world, including the new CHAMP Scorpion STINGER™ spikes, CHAMP Lady Scorpion STINGER™ spikes, CHAMP ScorpionSpikes®; and CHAMP TRAC™ spikes.
Contact:
Mike Gugliociello
Account Executive
The Sherry Group
441 Headquarters Plaza, North Tower
Morristown, NJ 07960
(973) 984-3000
MGugliociello@SherryLLC.com
