New Model?s Advanced Design Combines Explosive Distance with Superior Feel of YS Line
(SAN DIEGO, California) – Graphite Design – maker of some of the most widely played graphite driver, fairway wood and hybrid shaft models on the PGA TOUR – today introduces its much-anticipated Tour AD YSQ shaft model, whose Axial Composite Interlace construction delivers superior performance in four key areas: launch angle, spin rate, accuracy and distance.
The Tour AD YSQ will be unveiled this month at the PGA Merchandise Show in Orlando, Fla. Graphite Design will participate in Demo Day, January 16, on Tee No. 1 at Orange County National Golf Club, where visitors can test the YSQ and the company’s other premium shafts with an array of clubheads from top manufacturers. Graphite Design will exhibit its products January 17-19 in Meeting Room W202A at the Orange County Convention Center.
Available in models for drivers and fairway woods, the Tour AD YSQ’s four-axis, interlaced fiber design produces optimum stability throughout the swing, eliminating the shaft deformation that causes inconsistency. Tests reveals the YSQ delivers ball speed increases of five to seven percent while optimizing launch angles and spin rates, equating to greater distance and control. The YSQ’s smooth feel and superb feedback are hallmarks of all Graphite Design shafts, including the YS-6+ and YS-7+ – perennial favorites of touring professionals worldwide.
The Tour AD YSQ is specifically designed to maximize performance from today’s high-MOI (moment of inertia) and 460cc driver heads. Like all Graphite Design shafts, the YSQ is built with the finest graphite composite materials available. Graphite Design will also offer the YSQ in a hybrid club version beginning in April.
The Tour AD YSQ features:
o 55- and 65-gram models for drivers and a fairway wood model
o Four available flexes: Senior (55-gram model only), Regular, Stiff and Extra-Stiff
o Mid flex point producing a penetrating ball flight
o Striking turquoise-on-black design with visible interlaced composite fibers
o MSRP: $225
“The Tour AD YSQ is a marvel of shaft design and construction, resulting in measurable benefits for golfers of every level,” said Kenzo Imamura, Director and President of Graphite Design. “As clubheads continue to evolve with new sizes, shapes and materials, Graphite Design is leading the shaft industry with cutting-edge products that pair perfectly with today’s equipment.
“The Tour AD and YS logos symbolize the superior craftsmanship and playability which make Graphite Design the preferred shaft of the world’s top players and clubmakers. The Tour AD YSQ embodies all of those qualities.”
In 2007, Graphite Design shaft models propelled professionals to a combined 45 victories on the PGA, Nationwide, Champions, Japan and LPGA tours. Among those relying on Graphite Design shafts were the world’s No. 3-ranked men’s player, the No. 4 women’s player, the winner of the Champions Tour’s Charles Schwab Cup points title, and seven of the top eight money earners on the Japan Tour. Graphite Design reinforced its dominance on the Japan Tour, where it has claimed 158 consecutive graphite wood shaft brand counts — an unprecedented streak which dates to 2002. On the PGA TOUR, Graphite Design shafts have helped professionals earn 54 victories and more than $290 million since 2004.
Graphite Design is the graphite shaftmaker of choice for Hank Haney, coach to the world’s top-ranked player. In 2007 the company introduced the Tour AD Quattro Tech ultra-premium shaft in the U.S. and launched its G-TECH combination-flex custom clubmaker series of wood and iron shafts, designed for exceptional playability throughout the bag.
About Graphite Design
Graphite Design, established in Japan in 1989 and in the U.S. in 1997, is the industry leader in shaft technology and the preferred brand for golf professionals worldwide. One of the world’s three largest golf-club shaft manufacturers, the company made its mark manufacturing high-performance shafts for most of golf’s major OEMs, including the top four companies by sales volume. Graphite Design shafts continue to be preferred by top clubmakers the world over while the company’s mainstay YS shafts, Pershing shafts and other models are extremely popular among avid and occasional golfers.
Revolutionary technology, design and sourcing the most advanced materials are trademarks in all Graphite Design shafts, making them the highest quality performance shafts on the market. Validating the company’s “AD” logo, all of Graphite Design’s PGA Tour-proven shafts specifically promote “Accuracy and Distance” and these key competitive advantages are helping professional and amateur golfers optimize their games after switching to Graphite Design shafts.
For more information about Graphite Design: 888.707.6132, info@gdintl.com; www.gdintl.com.
Contact:
Daniel Mitchell
Buffalo Communications
253.312.4536
dmitchell@billycaspergolf.com
