Executives from ProLink and ABC Will Demonstrate System?s Many Benefits, National Ad Sales Program
(CHANDLER, Ariz.) – ProLink Solutions — a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH.OB) and the world’s leading provider of Global Positioning Satellite ("GPS") golf course management systems and digital out-of-home on-course advertising — today announces it will exhibit its industry-leading products, services and advertising program at the 2008 PGA Merchandise Show, Booth #4254, January 17-19 at the Orange County Convention Center in Orlando, Fla.
ProLink’s state-of-the-art, media-rich GPS system will be on display at the 55th PGA Merchandise Show – billed as the world’s most influential gathering of PGA professionals, retailers, golf manufacturers and industry leaders. Key ProLink executives will be on hand to demonstrate the system’s numerous features, benefits and exclusive national advertising opportunity.
Representatives from ABC New Media Sales will be at the ProLink booth to discuss the companies’ exclusive advertising sales representation agreement. The arrangement gives ProLink access to the ABC National Television Sales force, which sells national ads on the ProLink Network. Brands that have used ProLink to reach the coveted golf demographic include Toyota, General Motors, Citibank, FedEx and HBO.
ProLink’s pioneering, digital out-of-home national advertising program reaches some 17 million golfers worldwide via the ProLink Network. Through the exclusive ProFit plan, ProLink is responsible for all ad sales and shares the revenue with its golf course partners.
“We’re excited to once again participate in the PGA Merchandise Show, which offers a great opportunity to exhibit our category-leading technology and advertising programs to key members of the golf industry,” says Lawrence D. Bain, CEO of ProLink Solutions. “We’ve made outstanding progress in the national advertising realm while enhancing ProLink’s on-screen functions and software since last year’s PGA Merchandise Show. We look forward to sharing these exciting developments with PGA members, golf course executives, and the golfing public in Orlando.”
Added Andy Batkin, CEO of the ProLink Network: “The PGA Merchandise Show is the perfect venue to educate golf industry professionals about the opportunities the ProLink Network can generate for their facilities. As ProLink’s reach expands and more major advertisers recognize the benefits of marketing to a captive, affluent golfer audience, our course partners will realize significant revenue gains with minimal effort and expense. We’re excited to share this message at the PGA Show.”
ProLink is the world’s most widely used golf cart-based GPS system and is featured at such courses as past Ryder Cup hosts the K Club and Valderrama, as well as world-class resorts including the Four Seasons Hualalai, Amelia Island Plantation and the Arizona Biltmore. In 2007, ProLink’s system was installed at prestigious venues including Gold Canyon Golf Resort, Inn of the Mountain Gods, and seven properties within the Hampton Golf portfolio owned by PGA past president M.G. Orender.
ProLink’s 10.4″ high-resolution color monitors broadcast vibrant, easy-to-read graphics of each hole, allowing golfers to pinpoint distances, locate hazards, navigate the golf course and place food and beverage orders with the touch of a button. In 2007, ProLink introduced a real-time sports ticker scrolling up-to-the-minute sports results from around the world as well as the SmartCart feature, eliminating theft while enhancing golfer safety and course conditions.
From the pro shop, management utilizes the ProLink system to monitor golf cart fleets and optimize operations using fully integrated, Windows-based workstations. The precise locations of golf carts, color-coded pace-of-play status for each cart, as well as cart battery levels and other wear and tear indicators are readily available. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, resulting in four additional rounds per day.
About ProLink
ProLink Solutions is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Contact:
Daniel Mitchell
Buffalo Communications
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Andrew Hellman
212.732.4300
adhellman@ceocast.com
BPC Financial Marketing
John Baldissera
800.368.1217
