SAN DIEGO, CA, January 09, 2008 – Callaway Golf Eyewear has announced the launch of its cutting-edge eyewear collection for 2008. The collection will be unveiled will at the PGA Merchandise Show in Orlando Florida January 17-19 at Booth #1331-B. In just two years after its initial placement into the Golf market Callaway Eyewear is being heralded as one of the most significant additions to the industry and is proven by award winning performances.
“While the line was initially designed for a golf specific market, we’ve found that is also appeals to a much larger demographic. While golfers remain our main focus, the lines combination of ‘fashion and function’ appeals to men and women of all ages, “said Marcel Schiro, Vice President of Sales and Marketing.
The new ‘Tour Authentic’™, addition to the Company’s X-Series™ features Flexon® Memory Metal frames, special fit characteristics and superior lens technology.
As in all CGE styles the revolutionary Neox™ Lens Technology is utilized delivering a unique combination of superior visual clarity and enhanced protection by allowing more visible light transmission while precisely blocking damaging solar rays.
For more information or to find an authorized Callaway Golf Eyewear retailer, please visit www.callawayeyewear.com.
About Callaway Golf Eyewear
Callaway Golf Eyewear believes that great golf eyewear begins with taking visual acuity seriously. This means selecting your lens with the same care you put into selecting your clubs. Callaway Golf Eyewear features groundbreaking Neox™ Lens Technology to deliver maximum clarity of vision and comfort together with advanced ocular defense. Combined with the ergonomic, performance-oriented Callaway Integrated Fit, Callaway Golf Eyewear is serious equipment designed to enhance your competitive edge.
MicroVision Optical, Inc., doing business as Callaway Golf Eyewear, is an official licensee of Callaway Golf Company.
Contact:
Marcel Schiro
Vice President, Sales / Marketing
Callaway Golf Eyewear
(877) CGEyewear
marcel@callawayeyewear.com
