New Unit Designed to Meet Consumer Request for Single Hand Vertical Configuration
Overland Park, KS, – In response to strong consumer demand, Bushnell Outdoor Products is introducing a vertically configured version of its industry-leading-line of laser rangefinders called the Tour V2. The hand-held distance measuring device features golf-grip touch points for enhanced feel and stability and is capable of ranging up to 300 yards to the flag stick without the need for reflectors.
The Tour V2 incorporates the same “PinSeeker” technology that has made Bushnell products the #1 rangefinder on the PGA Tour and the category sales leader. In PinSeeker mode, the rangefinder locks in on the flagstick, minimizing inaccurate readings.
“We have been breaking sales records with our current models of laser rangefinders,” said Bushnell Senior Product Manager Jordan Vermillion. “But the most common request we receive from our retailers is for a vertically configured unit.”
The Tour V2 provides instantaneous measurements in yards and meters with incredible +/- one yard accuracy.
Other product features include:
* 5x magnification
* SCAN mode
* In-view LCD display
* Adjustable eyepiece with stops
* Multi-coated optics
* Built-in tripod mount
* 3-volt battery included
Two years ago, Bushnell took the industry by storm with the release of two premium laser rangefinders: the PinSeeker 1500 w/Slope and the PinSeeker 1500 Tournament Edition. The Tournament Edition is legal for tournament play while the Slope Edition is popular among Tour caddies in marking their yardage books but is not legal for tournament play. These units quickly rose to prominence following the USGA’s ruling that permits a committee to establish a local rule that allows a player to use a distance-measuring device to obtain distance information. In January 2007, Bushnell released the Medalist, a compact rangefinder offered at a lower price point in an effort to reach a whole new group of avid golfers.
What makes the Bushnell family of rangefinders so successful is the ease of use and the ability to be used right out-of-the-box and allowing it to be played at 100% of the courses around the world without the use of GPS downloads, prisms or reflectors. Bushnell laser rangefinders have changed the way golfers assess distances, ultimately improving performance. All three of these laser rangefinders combine pinpoint accuracy and consistency enabling the golfers to gauge distance to the flag easier than ever, within +/- one yard to the flag.
Professional golfers and caddies prefer the Bushnell products when assessing distances and updating their yardage books during practice rounds. According to the Darrell Survey, which is regarded as the golf industry’s official equipment tracking authority, Bushnell products represent a cumulative 93% of devices on the PGA, LPGA and Champions Tour.
Limited quantities of the Tour V2 will be available in blue and orange.
For more information on the Bushnell family of laser rangefinders, including the exciting new Tour V2, visit the company’s website atwww.bushnellgolf.com.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin® and Final Approach® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105
Contact:
Charley Fitzwilliam
UMA
562-546-6007
cfitzwilliam@umainc.net
