Miami, Florida (January 8, 2008) – The Estate of Valerie and Ben Hogan has awarded exclusive license rights of the Ben Hogan Avatar (Ben Hogan digital imaging) to McTee’s Champions, the company which manages The Ben Hogan Collection brand. The Ben Hogan Avatar will be a high-quality, multi-faceted digital representation of Ben Hogan, including his golf techniques, for use in several different digital mediums.
“We are very excited to have this opportunity to bring Ben Hogan’s image and dynamic swing to the digital world,” says Tom McCarthy, CEO of McTee’s Champions. “Our plans are to partner with reputable imaging and gaming companies for a variety of applications. From instructional tools for PGA professionals to training aid content for the recreational golfer as well as mainstream gaming for the national golf public, we have the tools to have Mr. Hogan’s legacy extended in many realms”.
The Ben Hogan Collection brand currently consists of The Ben Hogan Collection- a three DVD set with a CD featuring Sports Player Technology, an exclusive online Video Vault featuring many rare clips of Ben Hogan, an exclusive annual calendar featuring rare photos of Ben Hogan, as well as several Ben Hogan Callaway branded items.
BEN HOGAN COLLECTION GOES GLOBAL
The Ben Hogan Collection products can be found in hundreds of retailers in the United States, such as Edwin Watts, Roger Dunn, Golfsmith and more. The brand recently coordinated international efforts in Canada, Australia and the UK, and has plans to extend the line and launch additional Ben Hogan Collection branded products for spring 2008, through its growing distribution channels.
THE BEN HOGAN FOUNDATION
A percentage of all Ben Hogan Collection sale proceeds will go to support The Ben Hogan Foundation. The Ben Hogan Foundation is dedicated to honor, celebrate and preserve the legacy and character of Ben Hogan through support of organizations that promote the game of golf and the charities that reflect Mr. Hogan’s core values. “We are honored to assist the Foundation in its mission,” says Tom McCarthy. “Educating the younger generation of golfers about Mr. Hogan’s life achievements is important for the future of the game.”
To learn more about The Ben Hogan Collection and The Ben Hogan Foundation, visit www.BenHoganCollection.com
McTee’s Champions, The Ben Hogan Collection, is a licensee of The Estate of Valerie and Ben Hogan.
Contact:
Ben Hogan Avatar Development Information: Tom McCarthy, 305.297.6276
Media & Advertising Inquiries: Volant Marketing, 816.454.1100 or Brenda@volantmktg.com
