HUNTINGTON BEACH, CA…Cleveland Golf announced that FIDRA, the golf apparel company formerly owned by Quiksilver, Inc., has been purchased by Goodtimes International Co., Ltd., which has since changed names to FIDRA Co., Ltd.
Quiksilver entered the golf apparel business in 2001 after purchasing the FIDRA brand from its originator, John Ashworth. FIDRA, a fashion-forward, performance golf apparel brand, derived its name from FIDRA Island in Scotland, the birthplace of golf. Early in the company’s history, FIDRA was worn by the likes of PGA players Ernie Els and Zach Johnson and has continued to experience significant growth in tour popularity, most recently as the apparel of choice for players such as Boo Weekley, Joe Durant and Jerry Kelly on the PGA TOUR and a number of players on the Nationwide Tour. “We plan to start by putting together our resources and efforts on the current Japanese business,” said Kenji Adachi, President of FIDRA.
“At the same time, we’ll continue looking for foreign partners to keep the global presence of this fantastic golf apparel brand.”
Corporate contact info:
FIDRA Co., Ltd.
3-7-1-5F Jingumae, Shibuya-ku, Tokyo 150-0001
Ph: +81.3.5414.6008 Fax: +81.03.5414.6737
http://www.fidragolf.com/
http://www.fidragolf.jp
Please direct all e-mail inquiries to: inquiry@fidra.jp
About Cleveland Golf:
Based in Huntington Beach, CA, Cleveland Golf is a company that enjoys a strong presence on the PGA TOUR and competitive tours worldwide. Cleveland’s staff includes players such as Vijay Singh, Boo Weekley, David Howell, and many others. The company was founded in 1979 to produce high quality replicas of classic golf clubs from the 1940’s and 1950’s but soon became regarded as an innovative producer of original equipment in its own right. Its parent company is SRI Sports Limited, the number one golf club manufacturer in the world’s second largest market, Japan, which also owns the Srixon brand. Cleveland Golf remains steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers at prices that ensure value to consumers."
Contact:
(714) 889-5808
Keith Patterson
keithpatterson@clevelandgolf.com
Covering the business of golf!
