HUNTINGTON BEACH, CA…In an effort to combat the ever-increasing problems associated with counterfeit golf equipment, Cleveland Golf is pleased to introduce their new “Authenticity Cleveland Golf Product” label, which will be included on many of Cleveland Golf’s new products introduced to market.
"Golf club manufacturers are dealing with an onslaught of counterfeit products in the market today." said Steve Gingrich, Vice President of Global Security. "These inferior products deliver substandard performance and expose unsuspecting consumers to potentially hazardous situations. In addition, counterfeit equipment costs golf companies millions of dollars in damaged reputations, as consumers of counterfeit goods blame the companies when a product turns out to be defective."
This “Authenticity Cleveland Golf Product” label, which will be located on the shaft near the clubhead, will come complete with an “Authenticity Decoder Lens”. Authenticity of the product can be confirmed by waving and rotating the “Authenticity Decoder Lens” over the authenticity label, which will reveal a positive to negative CG logo wallpaper. This visible “CG” wallpaper will help consumers confirm that the products they have purchased are “Authentic Cleveland Golf Products” while also helping manufacturers in the ongoing fight against counterfeit products in the market place.
To register products and learn more about the “Authentic Cleveland Golf Product” label, please visit www.clevelandgolf.com. About Cleveland Golf:
Based in Huntington Beach, CA, Cleveland Golf is a company that enjoys a strong presence on the PGA TOUR and competitive tours worldwide. Cleveland’s staff includes players such as Vijay Singh, Boo Weekley, David Howell, and many others. The company was founded in 1979 to produce high quality replicas of classic golf clubs from the 1940’s and 1950’s but soon became regarded as an innovative producer of original equipment in its own right. Its parent company is SRI Sports Limited, the number one golf club manufacturer in the world’s second largest market, Japan, which also owns the Srixon brand. Cleveland Golf remains steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers at prices that ensure value to consumers."
Contact:
(714) 889-5808
Keith Patterson
keithpatterson@clevelandgolf.com
