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Renowned Teacher Rick Smith Scheduled To Appear at e21 Golf Booth During PGA Merchandise Show

January 14, 2008

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TORONTO — Element 21 Golf Company ("e21") (OTC BB:EGLF.OB – News) (Frankfurt:BJQ.F – News), the manufacturer of advanced Scandium Alloy golf and fishing equipment, is pleased to announce that renowned teacher Rick Smith will be appearing at their Booth, #1413, on Friday, January 18th from 10:30 am to 12:00 pm during the PGA Merchandise Show to discuss the advantages of the e21 Scandium alloy to the golf industry.

“Whether working on Tour with the best players in the world or with the weekend golfer, it is evident that all golfers are looking for new technology in their golf equipment that will give them a competitive advantage,” said Smith. “Recently, I was introduced to a golf equipment company called Element 21 which has incorporated a new alloy called Scandium into golf equipment. Element 21 told me about how Scandium is a lighter and stronger titanium that is more consistent than graphite. That seemed too good to be true and all hype…until I hit Element 21’s new Emc2 hybrid clubs. Wow! These hybrids are easy to hit, really long and great looking. Scandium is the alloy of the future. I recommend Element 21 hybrids to anyone whether it is a Tour player or common golfer.”

About Rick Smith:

Rick Smith is CEO and President of Rick Smith Enterprises, Inc. On the PGA Tour Rick Smith currently works with Lee Janzen, Rocco Mediate, Jerry Kelly, and Matt Kuchar. He has also worked with PGA Tour pros Jack Nicklaus — golfer of the century, Gary Nicklaus, Billy Andrade, Greg Norman, Bill Glasson, David Duval, Vijay Singh, Ray Floyd, Paul Azinger and many others.

Smith has established numerous golf academies and learning centers. He currently operates Rick Smith Golf Academies at Treetops Resort in Gaylord, Michigan, and Tiburon Golf Club in Naples, Florida. Rick Smith has also won dozens of awards and accolades for his skill as a golf course designer. Smith is also a respected and noted author. He is currently teaching professional contributor for Golf Digest Pro Panel. Over his career Smith has been named National Teacher of the Year, National Golf Professional of the Year and National Merchandiser of the Year.

About Element 21 Golf Company:

Element 21 Golf Company (e21) develops and markets award-winning golf and fishing products made from the Company’s next-generation, proprietary Scandium Alloys. E21’s high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, e21’s patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports — 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world’s largest sports fishing trade show.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21’s periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Company Contacts:

Investor Relations

Ralph Meldrum

Element 21 Golf Company

e21information@yahoo.ca

1-705-715-4373

Sales (no investor related calls please)

Element 21 Golf Company

1-888-365-2121

sales@e21golf.com

http://www.e21Golf.com

Media members interested in testing shafts or receiving e21 products for editorial review can contact:

The Media Group

Joe Wieczorek or Bart Henyan

1-847-956-9090

joe@themediagroupinc.com

bart@themediagroupinc.com

Contact:
Joe Wieczorek

The Media Group, Inc.

(847) 956-9090

E-mail: joe@themediagroupinc.com

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