Features Industry?s Most Advanced Analysis & Simulation Technology
(Vista, CA – FOR IMMEDIATE RELEASE) Fujikura Composites of America is introducing the Fit-On Academy, an innovative, proprietary research and development system designed to create and test new breakthrough shaft designs and materials.
Based at Fujikura’s Vista CA , the Fit-On Academy uses the most advanced analysis and simulation technology to track golfer’s real swings and range of swing speeds to produce exclusive insights used to test and design performance shafts customized for all levels of players of ages, skills and handicaps.
“The Fujikura Fit-On Academy is integral to the development, production and testing of the most innovative performance shafts customized to meet the exacting standards and specific demands of players of all skill levels, ages and handicaps,” says Peter R. Sanchez, President/COO of Fujikura. “We expect the Academy to collaborate our insights from our Tour performance leadership and the world’s leading clubmakers as well as our dealers to produce golf’s most precisely fit shafts for superior feel and performance.”
In the Fit-On Academy, Fujikura has invested in the industry’s most advanced launch monitor and video systems. Those analysis tools are enhanced by Fujikura’s proprietary shaft fitting selection software.
Veteran PGA Tour representative and PGA Professional Pat McCoy, with more than 20 years working with the game’s premier players, and Alex Dee, director of engineering with extensive research and development experience in golf, lead the development and testing teams that run the Fit-On Academy.
“With Pat’s strong Tour and playing experience and Alex’s engineering and design success, we know the Fit-On Academy is an important asset to our ongoing leadership in materials, design and process technology for our OEM partners and global dealer network.”
Fujikura enjoyed another exceptional year, retaining the #1 Driver and All Woods Shaft Brand position on the PGA, LPGA and Champions Tours. For the seventh straight year, the brand was number one driver shaft brand on the PGA Tour. Fujikura’s premier tour position was highlighted by being the #1 Driver Shaft Brand at all four men’s majors in 2007.
On the LPGA and Champions Tours, Fujikura was the #1 Driver and Wood Shaft brand at their respective U.S. major championships.
Fujikura also showed dramatic, consistent growth over the last three years across all handicaps and ages in shafts used in new drivers and fairway woods/hybrids, according to the most recent Darrell Survey National Consumer Report. The report shows that Fujikura grew 189% in New Driver Usages and 200% in New Fairway/Hybrids, exceeding leading competition from 2005 to 2007.
Fujikura is the primary supplier to many national brand OEM’s offering both proprietary and brand product shaft designs. Fujikura products also can be custom fitted through its network of over 900 Charter Dealers. To learn more about Fujikura, visit www.fujikuragolf.com.
Contact:
Iris Portillo
Macali Communications
"Helping Brands Succeed at Golf Marketing."
Ph 619-847-3640
Fax 773-248-2816
Iris@macalicomm.com
