Nike Golf Introduces the New SQ SUMOå_ Fairway Wood
BEAVERTON, Ore. (January 16, 2008) – Nike Golf’s distinctive yellow trademark continues to make its presence known, this time with the introduction of the SQ SUMO” (square) Fairway Wood, the most recent addition to Nike’s popular SQ SUMO Family.
Available in stores nationwide starting on SUMO Saturday, February 2, 2008, the SQ SUMO” Fairway Wood incorporates three innovative Nike Golf technologies that help generate straight shots out of any lie — Nike’s signature PowerBow Weighting; Monorail Sole; and a Hot Cryo Steel Face. These three ingredients, combined with a high Moment of Inertia (MOI) and updated body shaping, result in a square-shaped fairway wood that is forgiving, maximizes distance and helps golfers get the ball off the ground. All of these add up to providing golfers with a renewed confidence in their fairway wood performance.
Nike’s PowerBow Weighting manages weight in the club head to further maximize precision and performance. The Monorail Sole is an innovative design that makes it easier to hit from all types of lies. The SQ SUMO” Fairway Wood also has a lightweight Cryo Steel material that provides a large, responsive sweet spot for maximum distance and increased forgiveness across the clubface.
“Geometry is king,” said Tom Stites, Nike Golf’s Director of Product Creation for Clubs. “The principle of geometry provides our research and development team with unlimited possibilities and inspiration, and the new SUMO” Fairway Wood is a derivative of that.”
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Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2008, Nike Golf’s PGA Tour staff has one win and five top-10 finishes. In 2007, Nike Golf had 13 PGA Tour wins, seven Nationwide Tour victories and eight international titles. For the last two years, Nike Golf has led the PGA Tour in driver, fairway woods and iron wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com. Editors and journalists in the U.S.seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf’s public relations representative in respective countries for information.
Contact:
Beth Gast – Nike Golf
(503) 532-8852
Beth.Gast@nike.com
