The Golfalot Price Index in the UK held firm in January with a very minor fall of 0.02% over the month, but this did hide a few big moves in both directions. On the increase this month was Fairway Woods (1.2%), Irons (1.9%) and Shoes (2.2%). Shoes increased the most thanks to an overall increase in price for the Bite range. The rise in the Fairway Woods was mainly due to 2 new models from TaylorMade and Irons rose following the introduction of the new Callaway Big Bertha 08 irons.
The big UK fallers in January were Utility Clubs (-3.6%), Putters (-2.5%), Balls (-2.2), Bags (-2.4%) and Drivers (1.1%). Utility clubs were the biggest fallers as some of the older more expensive Adams clubs left the market. In Putters, the main influence was the price reduction of several Scotty Cameron models, whereas in the Bags and Balls category the falls were more general.
The USA Golfalot Price Index also registered a very slight drop in January of -0.40%. Again, this did hide a few big changes. Drivers increase by 4.3% with the introduction of the Callaway Hyper X woods and Wedges went up 4.1% thanks to the new Callaway X Forged clubs.
On the downside, Trolleys fell by 3% due to the lower priced Bag Boy SC-250 trolley coming back in the market. Bags went down 2.3% as a couple of the more expensive Titleist Staff bags feel out of the Index. The other main categories to fall were Balls (-1.62%) and Fairway Woods (-1.6%).
Overall the markets on both sides of the pond held firm in what is traditionally a month of retail sales and we hope the recent stock market turbulence does not impact on the index in future months.
The Golfalot Price Index allows the golf industry to compare price trends both within the UK and USA and between both countries. The Indices operate in the same way by tracking the prices of the latest models from each manufacturer are chosen as they reach the market. Therefore the models tracked always reflect pricing on what the serious golfer wants – the latest technology. Prices are taken from Golfalot.com’s market leading golf equipment price comparison service in theUK and USA.
For more detailed information view the Golfalot Price Index graphs for the UK & USA online at www.golfalot.com/priceindex
Contact:
Martin Hopley
Tel: +44 (0) 131 453 1990
www.Golfalot.com
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