Led By Softspikeså¨ Cleats And The Fast-Twist? Insert System, PrideSports? Products Dominate Third Consecutive PGA TOUR Event
Brentwood, Tennessee, January 28, 2008 … PrideSports, maker of Softspikes® golf cleats, the world’s best selling cleat brand, captured its third consecutive PGA TOUR event, as the Company’s Pulsar™ and Black Widow™ models outdistanced the plastic cleat competition by a ratio of more than 2-1 in player usage at the Buick Invitational.
In addition to the Company’s cleat domination, PrideSports’ patented Fast-Twist™ Insert System was featured in more than 80% of the shoes worn by players during the Buick Invitational. The #1 insert system on the PGA TOUR, Fast-Twist is the overwhelming choice by golf footwear manufacturers, as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
By capturing the first three events of 2008, which marks the 12th consecutive year that PrideSports’ plastic cleats has started the season as the #1 brand on the PGA TOUR, the Company continues its successful run in professional golf. In fact, 2007 marked PrideSports’ best year in professional golf, as the Company’s products were used by 80% of the competing field for the 2007 FedEx Cup, 90% of the field at PGA TOUR Q-School and a strong majority of Champions Tour players.
“While 2007 was a great year, we are very excited to start 2008 with three straight dominant weeks,” said Joe Zeller, President, PrideSports. “Pulsar, Black Widow and Fast-Twist are a powerful trio of products on TOUR, and the majority of players continue to support these products on a weekly basis.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
