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Lamkin Unveils New Sting Free Crossline Tour

January 30, 2008

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SAN DIEGO, Calif. – The world’s leading innovator in golf grip design, Lamkin proudly introduces its all-new Sting Free Crossline Tour grip, featuring Shockwave Suppression technology which makes it the most shock absorbent grip design in golf today. The new Sting Free Crossline Tour Series absorbs up to 90 percent more vibration and shock than conventional golf grips while still giving golfers the stability, traction and comfort of Lamkin’s tour-winning Crossline design.

Lamkin’s new Sting Free Crossline Tour grip utilizes an innovative three-layer composite technology that is uniquely designed to absorb and redirect swing impact vibration unlike any grip on the market. A synthetic base layer absorbs initial swing impact vibrations while a stabilizing layer of Kevlar® blocks and dissipates remaining energy for maximum shock absorption. The third, softer outer layer features the distinctive, tour-proven Crossline pattern and provides the ultimate in tack, traction and comfort.

“Clinically proven to be vastly superior to conventional golf grips, our new Sting Free Crossline Tour technology is the most significant performance enhancement in Lamkin’s 83-year history of golf grip research and development,” says Bob Lamkin, president and CEO of the Lamkin Corporation. “Lamkin’s Crossline Series of grips has been trusted by tour professionals around the world to deliver the best in high-performance grip technology. Today, we’re very excited to introduce the new Sting Free model which offers the industry’s best in shock-absorption technology as well.”

With 11 highly successful years on professional tours, the Crossline is the most winning grip series in Lamkin history and has proven itself as one of the most enduring grip designs in the history of the game. The Crossline pattern is available on a variety of models, including full cord, mid-size, jumbo, ladies and junior. In the Crossline cord models, soft cord fabric is placed throughout the grip, increasing traction for all-weather conditions. The new Sting Free Crossline Tour is available in standard and mid-size models. MSRP $7.25.

Lamkin Corporation has been the chosen grip supplier for nearly every major golf club manufacturer and the preferred grip of professional golfers worldwide. For more information on Lamkin, call 800.642.7755 or visit www.lamkingrips.com.

Headquartered in San Diego, Lamkin Corporation is a world-leading designer, manufacturer and supplier of Tour-quality golf club grips, featuring greater stability, traction and comfort. Lamkin is also a proud sponsor of the Prostate Cancer Foundation and the company’s Grips for Life program has provided more than $416,000 to prostate cancer research. For more information about Lamkin, call 800.642.7755 or visit the Lamkin website at www.lamkingrips.com.

Contact:
John Meng

Meng & Associates Inc.

"Marketing That’s Custom Fit"

P. 512.930.7100 F. 512.864.0033

mengassociates.com

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