Agreement Is Latest Move In Last Ten Months That Has Taken One-Of-A-Kind Junior Golf Product Into Spain, South Korea and the United Kingdom
LENEXA, KANSAS (February 1, 2008) – Accu-Length, the only expandable junior golf clubs on the market, is continuing its expansion toward being a world-wide force in the junior golf market by signing a distributorship agreement with Dimple, Ltd. to have its revolutionary clubs sold in New Zealand.
Dimple, Ltd., based in Auckland, New Zealand, is a leading importer of golf equipment in New Zealand and Australia.
The distributorship agreement is another part of Accu-Length’s rapid movement into overseas markets. Last year Accu-Length signed pacts to be distributed in Spain by Greenside Golf, S.L.; in South Korea by Together International; and in the United Kingdom by UK Sports Services Ltd. Accu-Length was also endorsed in the UK by Young Masters Golf, an organization dedicated to the development of junior golf.
The partnership with Dimple Ltd. will further enhance the expansion. Sam Sullivan, founder and Managing Director of Dimple, says he’s "delighted" to add Accu-Length to his company’s stable of brands.
"Dimple is well known for its insight in picking progressive companies with high class products and introducing them to New Zealanders," says Sullivan. "In Accu-Length, we have found the ultimate niche brand. As a custom club builder by profession, this is the ultimate for me – building clubs from the ground up for passionate young golfers."
Junior golfers in New Zealand will benefit from Accu-Length’s quality products and its patented one-of-a-kind spacer system. The system enables shafts to be easily lengthened in one-inch intervals every time a child grows by 2.5 inches, ultimately offering custom fit clubs for juniors. The addition of these spacers means that a set can last up to four to five seasons. The clubs are assembled with high performance lightweight graphite shafts and quality stainless steel heads to ensure that they can last the full life cycle. This in turn allows consistency with no need for the youngster to become familiar with new brands and models after each growth spurt.
Rick Rutter, President, COO and Founder of OnTrack Sports, LLC, makers of Accu-Length, the only Expandable Junior Golf Clubs, is elated to be associated with Dimple and have his company’s products sold in the land of the kiwi.
"New Zealand is a growing market, with huge numbers of junior golfers. It’s a great opportunity for us to be there," says Rutter. "We will integrate with our New Zealand customers – and work with Dimple Ltd. — to make this an outstanding and progressive environment for both retailers and their customers. We can only grow if people grow with us and we’ll do everything necessary to achieve that goal.
"Accu-Length will continue to explore opportunities for international and domestic expansion that will benefit everyone we become involved with," adds Rutter.
Dimple Ltd. will stimulate Accu-Length’s progress in New Zealand by carrying many of the company’s products. A series of in-depth promotional and marketing efforts such as KIDFIT free sizing and re-sizing and junior demo days will further enhance the sales efforts. Accu-Length will be carried in leading New Zealand retailers such as the Sharpies Golf nationwide chain, Golf Box group and Golf House stores.
Accu-Length’s expandable club technology creates consistency in their swings for juniors that have long been so important to adult golfers. This helps junior golfers develop a repeatable swing motion and muscle memory which produces more consistent swings, resulting in straighter shots, longer hits, lower scores and most importantly, a more enjoyable golf experience for kids.
Accu-Length’s Expandable Junior Golf Clubs were ranked second – out of 16 companies – on Golf Digest’s Hot List of Junior Golf Sets, in the magazine’s August 2006 edition and ranked first in that same publication’s South Africa edition. Accu-Length clubs were also named Best New Equipment Product at the 2005 PGA Merchandise Show in Orlando.
For more information on Dimple Ltd., go to the company’s Web site at Dimple.co.nz or contact the company at its headquarters in Auckland, New Zealand at +64 9 5255566.
OnTrack Sports, LLC new worldwide headquarters are located at 14125 W. 95th Street, Lenexa, KS 66215. For more information on Accu-Length contact Mary Deatrick at 407 332-5212 or visit the company’s web site at www.acculength.com.
Contact:
Mary Deatrick, DPR
(407) 332-5212, mary@deatrickpr.com
