Extraordinary New Shoe Combines Luxury and Technology to Create an Entirely New Golf Footwear Category
CARLSBAD, Calif. (February 1, 2008) -adidas Golf, the most recognizable footwear brand on the PGA Tour, as well as one of the most popular, has introduced the TOUR360 LTD, which melds advanced technologies with luxurious materials to create an entirely new category of golf shoe. Key to what separates it from competitive footwear is THiN-tech, a revolutionary new low-profile shoe construction that brings the golfer closer to the turf for improved feedback, feel and stability to promote better ball-striking.
The TOUR360 LTD also offers the stabilizing benefits that athletes expect from adidas Golf’s proprietary 360WRAP support system, a visible technology that encircles the foot to deliver a customized fit while increasing stability and leverage. Additional features include the POWERBAND CHASSIS with 10-cleat configuration for enhanced grip, 3D FIT FOAM™ sock liner for added support and comfort.
"It’s said that golf is a game of inches, but we believe it’s a game of millimeters. That’s often the difference between a solid shot and a mis-hit," said Dave Ortley, global director of footwear for adidas Golf. "Tour professionals advised us that they wanted to get closer and more connected to the ground to increase the consistency and purity of their ball-striking. THiN-Tech incorporates a one-piece TPU sole that positions the foot closer to the ground. That creates a remarkably solid, responsive and stable shoe that makes hitting a golf ball a more tactile experience. It also lowers the athlete’s center of gravity to promote increased stability, and channels feedback from the ground more efficiently to promote improved footwork. That helps the athlete hit the ball more solidly, more often."
TaylorMade-adidas Golf Tour Staff professional Justin Rose, who will be one of the first to wear the TOUR360 LTD in competition when the footwear debuts at the Northern Trust Open, said "What I find most impressive about this shoe is the fact that I feel really planted to the ground. I think they chiseled away a lot inside the shoe [to make you] feel closer to the ground [and in] more contact with the ground. Any time you feel in more contact with the ground it gives you a lot more control, so I’m really excited about this shoe."
Helping to set the new TOUR360 LTD apart from all other golf footwear is that it combines advanced performance technologies with the kind of premium materials and craftsmanship you’d expect to find in top-shelf men’s footwear. "The hand-burnished and polished full-grain leather upper exhibits an unparalleled level of craftsmanship," said Gerald Kuhtz, global creative director for adidas Golf, "and the asymmetrical mono-tongue construction with leather lining promises a glove-like fit. The magnificent level of premium detailing includes refined waxed laces and vented perforations that accentuate the sleek profile shape. The TOUR360 LTD is equipment that no golfer’s footwear collection will be complete without."
The TOUR360 LTD is proof that by properly melding performance innovation with world-class craftsmanship, the result is a peerless, state-of-the-art performance product. "The TOUR360 LTD is designed to be a landmark shoe made for the discerning player who wants the best of all worlds," said Ortley. "When you see it, touch it, try it on and feel it you’ll realize that the TOUR360 LTD is something truly special."
adidas Golf Tour Staff professionals will begin wearing the TOUR360 LTD in competition on the PGA Tour at the Northern Trust Open. Availability at retail has already begun at a manufacturer’s suggested retail price of $250. They are also available at shopadidasgolf.com. Currently offered in three colors: mustang brown, black and running white/black; and in two widths, medium and wide.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB orwww.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 26,000 employees and sales of over ?10 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
eMail: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
