CARLSBAD, Calif. (February 5, 2008) -adidas Golf, the most recognizable footwear brand on the PGA Tour, as well as one of the most popular, has introduced the POWERBAND Sport, a remarkable new shoe whose advanced combination of swing-enhancement features and inner climate-control construction make it a unique and must-have piece of equipment for every serious golfer.
What sets POWERBAND Sport apart from the crowd is a proprietary new technology called 50/50 Protect which combines a water-resistant TPU shield with membrane-lined mesh to surround the lower half of the shoe and protect the foot from mud, dirt, wet grass, etc. The top half of the shoe utilizes lightweight and highly breathable air-mesh for improved temperature management, flexibility, comfort and a bold, athletic look.
In the past, mesh golf shoes have moisture penetration, especially while walking in wet rough; soiling of the mesh from dirt and mud; and a lack of stability. 50/50 Protect technology and the POWERBAND CHASSIS together overcome those hurdles. The impermeable laminated TPU membrane surrounds and protects the foot beneath the mid-line of the shoe to keep the foot dry. The mono-mesh upper material resists soiling and cleans quickly and easily. And the POWERBAND CHASSIS lends the stability necessary to allow even better players to build power from the ground up and swing fast and confidently while wearing a mesh shoe.
The POWERBAND Sport shoe also incorporates a variety of additional technologies developed to improve comfort and performance: adidas Golf’s POWERBAND CHASSIS is a TPU-midsole frame that cradles the foot to provide increased support and leverage, which in turn promotes greater power and control. adiPRENE®+ provides added cushioning for improved energy management. The FIT FOAM™ sock-liner’s molded PU conforms to the foot’s contours, promoting improved lateral stability and comfort. GripZone locks the foot in placed during the swing, enhancing control and stability. The lightweight EVA midsole increases comfort and helps reduce fatigue. Also, the clog-resistant DTAC cleats promote improved grip, stability and comfort.
The product of this unique collaboration of modern athletic design and cutting edge performance technologies is an incredibly light, comfortable and charismatic shoe that keeps the foot cool and dry and the athlete focused.
"The POWERBAND Sport shoe was inspired by the never-ending evolution of the game, which drives ever-changing needs for golfers," says Dave Ortley, director of global footwear for adidas Golf. "This shoe’s combination of incredible comfort, swing-enhancing technologies, climate-control construction and dynamic design makes it a must-have piece of equipment for golfers of all types."
Select adidas Golf Tour Staff professionals will begin wearing the POWERBAND Sport in competition on the PGA Tour at the Shell Houston Open. Availability at retail has already begun at a manufacturer’s suggested retail price of $120. Currently offered in four color combinations: white/energy/black, sun/metallic-silver/black, black/metallic-silver/deep red, running white/metallic-silver/energy; and in two widths, medium and wide.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB orwww.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 26,000 employees and sales of over ?10 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Scott Leightman
Tel: 760.476.5748
eMail: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
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