SAN DIEGO, CA, February 01, 2008 – Callaway Golf Eyewear has announced the launch of its cutting-edge eyewear collection for 2008. The collection, unveiled at the recent PGA Merchandise Show, was received with tremendous excitement and approval from retailers and the industry at large. Callaway Golf Eyewear is being heralded as one of the most significant additions to the industry and is proven by award winning performances.
The Tour Authentic™ eyewear styles, an addition to the Company’s X-Series™ line, features Flexon® Memory Metal frames, special fit characteristics and superior lens technology that speak to an upper-end segment of the market .
“The idea behind this special segment is to span the golf sunglass market with higher-tech materials and styling. Tour Authentic™ eyewear follows the trend set by Callaway Golf to provide exceptionally superior products to touring pros, teaching pros and the golf aficionado” said Marcel Schiro, Vice President of Sales and Marketing.
The Tour Authentic™ segment of Callaway Golf Eyewear includes three unique models and is competitively priced at $245.This exclusive offering will be made available on a limited basis only to authorized Callaway Eyewear dealers.
For more information or to find an authorized Callaway Golf Eyewear retailer, please visit www.callawayeyewear.com.
About Callaway Golf Eyewear
Callaway Golf Eyewear believes that great golf eyewear begins with taking visual acuity seriously. This means selecting your lens with the same care you put into selecting your clubs. Callaway Golf Eyewear features groundbreaking Neox™ Lens Technology to deliver maximum clarity of vision and comfort together with advanced ocular defense. Combined with the ergonomic, performance-oriented Callaway Integrated Fit, Callaway Golf Eyewear is serious equipment designed to enhance your competitive edge.
MicroVision Optical, Inc., doing business as Callaway Golf Eyewear, is an official licensee of Callaway Golf Company.
Contact:
Marcel Schiro
Vice President, Sales / Marketing
Callaway Golf Eyewear
(877) CGEyewear
marcel@callawayeyewear.com
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