Manhattan Beach, CA – February 11, 2008 – VCT Corporation (VCT) announced today a major strategic relationship with Golf Inc. magazine. In an agreement that was effective January 15, 2008, the two companies will work collaboratively to invigorate online communications within the golf industry.
This relationship underscores the importance of maximizing online communications for competitive leadership in the market. Golf Inc. magazine is the leading golf industry publication in the U.S. and internationally for golf management firms, owners and community developers. The highly renowned publication has been the top source of insight for golf executives and developers since 1991. Golf Inc.’s audience relies on the publication for news stories involving trends and industry developments, leader profiles, best practices and success stories.
As the leading expert in relationship marketing within the club and amenity communities industry, clients rely on VCT to help them implement e-communications solutions designed to strengthen relationships with their target audience. The company’s fully managed service is designed to make any client a world class ePublisher, without extensive training, software management or impact on overall company resources.
This agreement marks the beginning of multiple initiatives scheduled to rollout in March 2008 that will benefit both organizations. As part of the arrangement, VCT will create a new online corporate communication vehicle for Golf Inc. The company will employ VCT’s expertise to enhance and extend the way it educates, informs and entertains its subscriber base.
“We are confident that VCT’s service will enable us to streamline communications and make our corporate newsletter more informational, user-friendly and engaging”, said Chase Peckham, associate publisher, Golf Inc. magazine and conferences. “VCT understands the market and we are excited to work with them to enhance our existing communication channels.”
VCT will produce and distribute a content-rich ePublication including video clips and other interactive elements to add value for Golf Inc. readers and advertisers. As a key solution provider to Golf Inc., VCT will gain greater exposure to key leaders and visionaries within the industry by showcasing its robust ePublishing service.
“Over the past year, Golf Inc. has experienced substantial interest and growth in its digital subscription offerings. In response to this trend, it was critical that the experience of its online readership be as satisfying as with its traditional print media. Our ePublishing solution is designed to help them accomplish that. VCT will facilitate Golf Inc.’s goal to more effectively reach their audience through email and the Web,” said Dan Sharry, vice president, strategic partnerships and business development.
About Golf Inc.
Golf Inc. magazine is the magazine of choice for golf course developers, owners and management company executives. Their focus is to inspire golf course developers and operators worldwide, through education in print, digital and live events. Golf Inc. was founded in 1991 and is managed by Cypress Magazines. For more information, visit Golf Inc. on the Web at www.golfincmagazine.com.
About VCT
VCT is the leading provider of relationship marketing solutions to the golf, private club and amenity community industries, helping clients throughout the country, and internationally, rapidly implement solutions to drive increased member and customer loyalty. Whether you are a golf management company, amenity community developer, or private club, VCT’s ePublishing Services and Reach™ Solutions are designed to help you succeed. With products and managed services that address critical areas of membership, corporate communications, sales and marketing, VCT helps clients increase revenues, profitability and growth. For more information, visit VCT on the Web at www.vctcorp.com.
Contact:
Dan Sharry
VP, Strategic Partnerships & Business Development
VCT Corporation
877.258.2676 ext 214
dsharry@vctcorp.com
Chase A. Peckham
Associate Publisher
Golf Inc. Magazine & Conferences
858.300.3205
chase@cypressmagazines.com
