R&GM will handle golf promotions for the resort, including a new course designed by Pete Dye.
Bloomfield Hills, MI. (February 8, 2008) – Resort & Golf Marketing (R&GM), one of golf’s foremost public relations companies for more than 20 years, has been selected by French Lick Resort Casino to assist in its public relations and promotional efforts. R&GM will promote and handle media relations for the resort casino’s development of the new Pete Dye Golf Course. The marketing firm will also highlight French Lick Resort Casino’s new commitment to the game of golf.
Resort & Golf Marketing was selected because of its creativity, contacts, and experience. CEO David Richards of Bloomfield Hills, and his partner, Kevin Frisch of Gaylord, have extensive expertise in golf and travel public relations and marketing consulting. They also provide award-winning golf, travel, and lifestyle photography.
"There are many companies in the golf industry that claim to be in the business of improving your business, however, Resort & Golf Marketing brings a track record, sincerity, and dedication to your property that few offer", says Dave Harner, PGA Director of Golf for French Lick Resort Casino.
French Lick Resort Casino is fast becoming one of the premier and unique golf destinations in the country. In the spring of 2009, Pete Dye will unveil a new championship golf course, arguably on the best inland site he has ever worked on. The combination of the Dye course, the resort’s historic and newly-restored Donald Ross course, as well as the renovated Tom Bendelow course will give French Lick a unique combination of golf course designers not found anywhere else in the country.
In addition, the offering of world-class golf with the newly restored historic French Lick and West Baden Hotels, unmatched spa amenities and the exciting casino, will create one of the most luxurious travel and recreation experiences in the country.
"It is a great opportunity to represent French Lick Resort Casino and assist them in becoming one of the top golf destinations in the country", said Dave Richards, CEO of Resort & Golf Marketing. "The combination of a modern Pete Dye golf course with a historic Donald Ross course will be an exciting and unique combination of styles to promote to golf aficionados across the country."
The French Lick Resort Casino has recently undergone a $500 million renovation and casino development including the French Lick Springs Hotel, the new French Lick Casino and the West Baden Springs Hotel. In addition, this premier resort and casino destination features more than 100,000 square feet of meeting space; 689 guest rooms and a 42,000-square foot, single-level casino; two full-service spas with a combined 36 treatment rooms totaling 41,000 square feet and an array of dining and entertainment options. Visit www.frenchlick.com.
Resort & Golf Marketing is a Michigan-based public relations and marketing company specializing in the travel and golf industry including destinations, resorts, and golf course architects. R&GM offers a unique three-pronged approach that maximizes client’s exposure through public relations, marketing consulting, and professional photography. For more information please visit www.resortandgolf.com.
Contact:
Kevin Frisch, (989) 614-0241, kevin@resortandgolf.com
Dave Richards, (248) 642-6420, dave@resortandgolf.com
