Market Leader Offers Diverse Selection of Golf, Sportswear and Leisure Styles
(Vancouver, BC, Canada) — Popular women’s apparel designer Linda Hipp and her company, LIJA, introduce six vibrant collections for Fall 2008 fusing sport, leisure and fashion with unique color stories, chic details and an expanded range of outerwear across more than 200 pieces.
The line’s golf and sportswear collections — Soul Searching, Born to be Blue, Turn it Loose, Love Overdue and All My Tomorrows — showcase rich tones that are both soft and sporty, tech-specific styles that offer warmth without bulkiness, and an unequaled attention to detail in quilted fabrics and faux fur trims.
The sixth collection, LIJA’s luxurious cotton-based Life of Leisure, returns with casual styles that extend well beyond the course in shades of parfait, port and white. Featuring t-shirts, vests, jackets, shorts and capris, this group provides women with ultimate comfort during their leisure pursuits.
"Our Fall 2008 collections transcend all aspects of the modern woman’s active lifestyle," says Hipp, principal designer and founder. "This year, we’ve used an expanded color palette and subtle prints to create clothing and accessories that suit a variety of personalities, from athletic to feminine to sophisticated."
Highlighting LIJA’s expanded outerwear offerings are the Caliber Pinnacle Jacket, Windchill Bossman Vest and Primaloft® Go-getter Jacket. Essentials for every woman’s closet, these styles feature the line’s newest technical fabrics which are lightweight, water repellant, wind resistant and breathable.
"Our performance-based jackets and vests, like all our styles, can be worn on and off the course," says Hipp. "We’ve added several new categories — Primaloft®, Wind Chiller and Caliber — to our outerwear package, making it easier to choose ideal pieces for an activity, whether that’s an insulated sweater for cool mornings or an urban jacket that doubles for walking the city streets."
Retailing from $65.00 for some polos to $220.00 for select outerwear, the collections are highlighted in a 60-page catalog that is currently available for retailers and media members. The new catalog features the "Hipp Factor" — which calls out Hipp’s favorite items from each collection. These pieces will also be profiled as such at retail with unique garment packaging.
LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Pebble Beach, Doral, Kiawah Island, Whistling Straights and Congressional. The company’s clothing is worn by scores of women golf professionals worldwide.
More information is available at www.LIJAStyle.com or 604.270.6060.
About the Collections:
Soul Searching is designed to help transition from spring to summer with a classic color story of white, black and red. Some of the line’s hottest styles from the past year are found in this collection, including the Avalon Polo and Glossy Glam Knee Short.
15 pieces, ships May 15
Life of Leisure leaps onto the scene with a beautiful palette that includes parfait, port and white with heather gray. LIJA’s beautiful French Terry and Lux Knit continue to be the core fabrications. Relax in classic leisure pieces or step outside the box with styles such as the Lush Flirt Tank Top and French Terry Swish Capri.
14 pieces, ships July 15
Born to Be Blue — LIJA’s sportiest color story of all the fall collections — is a real juxtaposition, combining the sophisticated colors of port and parfait with the classic, sporty blue tones of cobalt and vista. This fusion creates a rich, unique palette and allows you to look both feminine and sporty at the same time. Colorblocked tech polos, super lightweight and packable windwear and LIJA’s Quilted Fur are some of the key highlights not to be missed.
47 pieces, ships July 15
A crisp, refined collection, Turn it Loose boasts sophisticated yet subtle prints. The plaid, looper and argyle patterns can easily take you from street to tee. This collection has a rich loden base blended with viola and jade, which gives this color story a shot of boldness. Make sure to check out the accessories . . . the Weekender Bag is a must have.
47 pieces, ships August 15
The most feminine of all collections, Love Overdue highlights a beautiful, rich color palette of thistle, sienna and twilight. The addition of mocha and ivory adds a warm tone, perfect for this time of year. LIJA is thrilled to introduce its new Primaloft® category of lightweight, insulated outerwear with soft styling that allows every woman to wear these pieces throughout all aspects of her active lifestyle.
47 pieces, ships November 1
The colors of Biloxi, glacier and ink are the foundation for All My Tomorrows, infused with glow and desert for an exciting pop of color. This collection also introduces a new category for LIJA, the Soft Shell, which is available in both vest and jacket styles perfect for layering.
47 pieces, ships December 15
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
LIJA has received significant recognition within and outside the golf industry, achieving organic annual sales growth of at least 50 percent each year. Enjoying a rapidly expanding sales force and account base in North America, LIJA recently began selling into the UK, South Africa and United Arab Emirates markets.
Recent recognition for the company includes:
* 2007 "Business of the Year" — Richmond Chamber of Commerce
* 2007 PGA Magazine — Resort Top Seller
* 2007 PGA Magazine — Private Course Top Seller
* 2007 Best of Show Honors at PGA Show — Golfing Magazine
* 2007 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
* 2006 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs
* 2006 Business in Vancouver "BC’s 50 Fastest-Growing Companies"
* 2005 Canadian Golf Company of the Year — Score Golf magazine
Individually, Linda Hipp has been honored as a grant recipient of the Matinee Fashion Foundation Award, which annually recognizes and funds select Canadian designers, and voted a "40 Under 40" winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
