New Bedford, Mass., February 13, 2008 – AHEAD, a leader in branded headwear and apparel, is once again setting new standards in headwear with the introduction several new performance caps – AHEAD X-CAP™ , DriLook™ cap and Coolmax® caps. All caps feature new innovative technology that solves many common problems that golfers experience on the course.
X-CAP™
The X-CAP™ solves the common problem of what to do with your sunglasses when you are ready to hit a shot or putt. Until now, golfers had to put their glasses on top of their cap, tuck them in their shirt pocket or set them on the ground prior to hitting the shot. The X-Cap is a unique way for golfers to protect their glasses shot after shot.
The X-CAP has a patented retractor cord discretely built into the band of the hat, which secures the sunglasses to the cap. Whether the golfer prefers to put them on top of the brim or on the back, the glasses are safe and secure. The retractable cord simply pulls out of the back of the cap and attaches the glasses by using a universal eyeglass attachment with two small loops. Once secure, the golfer can swing away with no worries.
"The reaction from retailers during the recent PGA Merchandise Show was exceptional," stated Ken Shwartz, CEO, AHEAD. "Others have designed sunglass headwear, but this is the best solution on the market."
The X-CAP is available in two styles; classic fit with a choice of structured or unstructured or AHEAD’s popular extreme unstructured fit. The classic fit comes in four colors: black, deep red, white and white/navy and the extreme is available in navy, gold or bone. Both have a suggested retail of $25. A video showing product features and benefit of the X-CAP is available at www.aheadweb.com/xcap.
DriLook™ Cap
The proprietary and patent pending DriLook™ cap also features new performance technologies that are designed to hide the sweat and won’t stain. DriLook is the industry’s first breathable cotton cap and is made of DriLook performance fabric which pulls moisture away from the head and dries quickly without leaving perspiration stains on the cap. PGA Tour professional Jason Gore will be endorsing this evolutionary product.
This classic fit cap is available in structured and unstructured in a variety of colors for a suggested retail of $19.95
AHEAD has also introduced several new COOLMAX® performance caps and visors. Available in both classic and retro styles, these caps provide the same cooling, moisture wicking benefits found in COOLMAX apparel.
"Our accounts are very excited about our new performance caps," said Shwartz. "All of these products have very positive consumer performance benefits which makes it an easy sell for the golf shops. For the past couple of years, the focus has been on ornamentation in headwear but now with performance fabrics combined with creative design and technology, this is the start of the next generation of performance headwear."
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the AHEAD Authentic® apparel line; the Kate Lord™ Collection of fine women’s hats, apparel and accessories; the AHEAD® "Heavy Metal™" line of golf accessories; and the company’s unparalleled line of AHEAD® Headgear. AHEAD is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.
Images for AHEAD Headwear are located on www.aheadweb.com, image library, login is aheadimages, and password is getahead.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.
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