TaylorMade Will Retain Noodle Golf Ball Franchise
CARLSBAD, Calif. (February 15, 2008) – TaylorMade-adidas Golf today announced the sale of its Maxfli and related trademarks to Dick’s Sporting Goods (NYSE: DKS). The Noodle trademark and all golf ball patents will remain with TaylorMade-adidas Golf. The sale took effect February 11, 2008. Financial details will be kept confidential.
"Now that we’ve fully developed the TaylorMade brand as our premium ball franchise, we’re committed to growing our business through our Tour Preferred and Burner families," said Mark King, TaylorMade-adidas Golf President and CEO. "Dick’s Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com,www.taylormadegolf.com, www.adidasgolf.com.