Consumer Opinions & Attitudes of Golf Instruction, Golf Schools, Practice Patterns, Training Aids, Books & Videos/DVD
Golf Datatech, L.L.C. has recently completed the most comprehensive independent study ever conducted on the topics of golf instruction, golf schools, golf training aids, golf books, videos and DVDs. Golf Datatech surveyed 1,692 golfers from our exclusive Database of Serious Golfers, golfers that represent roughly 80% of the golf retail purchasing market (five to six million golfers.)
The study asked these "hard core" golfers not only about their purchase habits when it comes to golf teaching and instructions aids, videos/DVDs and books, but also expands on their attitudes and opinions of golf instruction, golf schools as well as their personal practice habits and media usage. The report includes cross tabbed data and unaided verbatim responses.
The results of this 143-page report covering this fragmented business category are based upon responses to this survey combined with extensive knowledge of the golf retail market by the partners at Golf Datatech, L.L.C.
Report Index
Study Overview
Objective & Methodology
Executive Summary & Observations
Golfographics – Gender, Age, Facility Played, Annual Rounds Played, Years Played, Handicap, Income, Estimated Amount Spend on Golf Instruction and Training Aids
Research Results
Media Usage, Teaching Professionals, Practice Patterns, Golf Schools, Training Aids (excluding videos/DVDs & books), Teaching/Instructional Videos/DVDs, Teaching/Instructional Books
Additional Comments (Verbatim Responses) – Unedited responses from serious golfers about teaching/training aids, books and videos/DVDs
The report can be purchased on the Golf Datatech web site, using the link below. http://golfdatatech.com/site/purchase_research_online/training.asp or email Golf Datatech info@golfdatatech.com with questions about this report or your other golf industry research needs.
Golf Datatech L.L.C. is an independent golf market research company, established in 1995 to create accurate and timely information on retail sales. In 1998 the company extended its research into consumer attitude and usage studies, along with proprietary consumer research and strategic sales and marketing consulting. The company now offers retail reports covering sales in the United Kingdom and will add Sweden and Germany later this year.
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