AUGUSTA, GA (Feb. 19, 2008) – Club Car, which for the past several years has been introducing employees to golf through an innovative grassroots program, now wants to encourage other golf companies to follow its lead. To help them get started, the golf car and utility vehicle manufacturer has developed a brochure and DVD that companies can use to launch their own grow-the-game programs.
“Companies that depend on golf for their success should be involved in promoting the game,” said Phil Tralies, chairman and CEO of the Augusta, Ga.-based company. “If we can get employees at organizations throughout our industry coming to the course and bringing their families and friends, we’ll have a positive effect on participation, we’ll support our customers and we’ll be creating the game’s next generation of ambassadors.”
Club Car’s “Let’s Go Golfing” program, which provides free lessons to employees at The First Tee of Augusta, has introduced more than 200 new players to the game since its inception in 2004.
“We hope more of our associates and their families not only learn the game, but learn to love the game,” Tralies said, adding that the program is a way to support and complement the national efforts of golf’s allied organizations to increase participation.
To keep employees involved in the game after they’ve completed their lesson series, Club Car has added a league component and invited family members and friends to join in. League play is conducted at Jones Creek GC near the company’s headquarters plant in Evans, Ga.
Club Car’s do-it-yourself kit, which is being offered to golf companies free of charge, includes:
* A video that shows Club Car employees and managers talking about the program and participating in lessons.
* A “getting started” guide that outlines the basic steps in implementing an employee golf program.
* A PowerPoint version of the “getting started” guide designed to help communicate the program to managers and employees.
* Media coverage of the program and its benefits.
* A list of contacts for additional information.
To find out more about the Club Car program and to receive the complimentary kit, please call 1-800-227-0739, ext. 3833.
Club Car, a business of Ingersoll-Rand Company Limited, a diversified industrial firm, Honors the Game in its service to customers and support of the golf industry. Club Car is the exclusive premier partner of the National Golf Course Owners Association and a sponsor of the European Golf Course Owners Association. It is the Official Supplier of Golf Cars and Utility Vehicles to the 2010 Ryder Cup, the Official Golf Car and Golf Utility Vehicle and an Official Sponsor of the PGA European Tour, the official supplier of golf cars and utility vehicles to PGA Tournament Players Clubs, and leading sponsor of the PGA Professional National Championship, The First Tee and the Executive Women’s Golf Association.
About Club Car
Club Car provides fleet, turf, hospitality and financing solutions for golf, agricultural, recreational and industrial markets. For more information on Club Car, go to www.clubcar.com. Based inAugusta, Ga., Club Car is part of the Industrial Technologies sector of Ingersoll-Rand Company Limited.
Ingersoll Rand (NYSE:IR) is a diversified industrial company providing products, services and integrated solutions to industries ranging from transportation and manufacturing to food retailing, construction, and agriculture. Driven by a 100-year-old tradition of technological innovation, Ingersoll Rand enables companies and their customers to create progress. For more information, go to www.ingersollrand.com.
Contact:
Bill Bryant, Bryant Marketing Communications
(678) 366-3232, bbryant@bryantmarcomm.com
