Pinnacle Team Members to Entertain Fans at 12 Professional Tour Events in 2008 Will Debut at PGA TOUR?s Honda Classic on February 26
Fairhaven, MA (February 20, 2008) – Tuesday is generally considered arrival day on the professional golf tours, typically consisting of practice rounds and pro-am events, subdued galleries and players easing into new surroundings. However, at ten events on the PGA Tour, and two more on the Champions Tour in 2008, the gallery will be buzzing with excitement over a consumer connection being initiated by Acushnet Company’s Pinnacle golf ball brand.
"Tuesdays on Tour" will include appearances by members of the Pinnacle Distance Team, including five-time RE/MAX World Long Drive champion Jason Zuback, as well as fellow long-hitting team members Dan Boever, Eric Lastowka, Mike Moulton, Brian Pavlet, Art Sellinger and Bobby Wilson. Team members will entertain and provide instruction to golf fans while promoting Pinnacle, the long-standing leader in the premium value golf ball category.
The first Tuesdays on Tour event will take place on February 26 at the PGA TOUR’s Honda Classic, which is being contested at PGA National in Palm Beach Gardens, Florida. The Pinnacle Pavilion will be open throughout the day to host fans, provide free samples of the New Pinnacle Platinum Feel and Platinum Distance golf balls, provide instruction and perform Long Drive exhibitions. Additional Tuesdays on Tour events include the Puerto Rico Open, EDS Byron Nelson Championship, Regions Charity Classic (Champions/Friday), Principal Charity Classic (Champions), Travelers Championship, Buick Open, John Deere Classic, U.S. Bank Championship, Wyndham Championship, Deutsche Bank Championship (Wednesday) and Viking Classic (Saturday).
The focal point of Tuesdays on Tour will be an on-site Pinnacle Pavilion driving area outfitted with a distance caddy, where visitors will have a chance take their best shot for prizes, secure samples of the New Pinnacle Platinum offerings, and receives tips and autographs from the Pinnacle Distance Team members. Team members will also have a prominent presence on the driving range at selected events, performing long-drive and trick-shot exhibitions as well as hosting junior clinics in partnership with the World Golf Foundation’s First Tee program.
Several Tuesdays on Tour events will feature an appearance by the Pinnacle Soft Serve Man (comic actor Caleb Moody), who will be on hand to distribute Pinnacle Platinum Feel and Platinum Distance two-ball sample packs from the authentic Pinnacle Soft Serve truck featured in Pinnacle’s current television campaign.
“All the guys on the Team are really looking forward to appearing at these marquee Tour events,” said Art Sellinger, a two-time long drive champion and LDA Hall of Famer. “Our typical exhibitions don’t allow us to have a lot of one-on-one interaction with the fans. But with the Pinnacle Pavilion driving area, we can afford many of them individual attention and provide specific tips to help their game.”
George Sine, Acushnet’s Vice President of Golf Ball Marketing & Strategic Planning -Worldwide deems the Tuesdays on Tour initiative to serve as one of the brand’s most direct connections with consumers: “In addition to the personal contact with Long Drive legends, the Pinnacle Tuesdays on Tour events provide a great product experience for golf fans as they will have the opportunity to trial both the Platinum Feel and the Platinum Distance models. Evaluation of feel and other performance attributes, as well as receiving real time distance feedback will enable golfers to select the Pinnacle Platinum golf ball most optimum for their particular launch conditions.” In a value centric category where points of difference often default to price, Acushnet has elected to invest in the Pinnacle brand and add value to its products rather than dilute the brand with a price only strategy.
“Pinnacle’s uppercase point of difference is providing superior distance and performance at a great value and Tuesdays On Tour serves as the ultimate venue to reinforce the Pinnacle brand position of ‘Distance Doesn’t Have To Be Hard’,” added Sine. “Golfers seeking increased distance don’t have to sacrifice feel and performance around the green with the Platinum Feel and Platinum Distance models, and Tuesdays on Tour will provide a unique and entertaining environment for golfers to experience this reality first-hand.” Please find the 2008 Tuesdays on Tour schedule below and visit www.pinnaclegolf.com for more information on the event and the Pinnacle Distance Team members.
2008 PINNACLE TUESDAYS ON TOUR SCHEDULE
Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE – FO). Titleist, Cobra, FootJoy and Pinnacle are trademarks owned by Acushnet Company. For additional information regarding the Acushnet Company brands please visit us online at www.titleist.com, www.footjoy.com, www.cobragolf.com, www.pinnaclegolf.com or contact Joe Gomes, Director of Communications (508.979.3211).
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