CERRITOS, Calif. – Uniquely blending artistic form, function and high-performance, Daiwa Golf Company (USA) proudly introduces two all-new ONOFF Plus drivers to the U.S. market for 2008. The new ONOFF Plus drivers – Red and Black 460cc models – are engineered for performance, yet designed for golfers who also seek a sense of individuality and personal style in their game.
The premium ONOFF Plus Red and Black drivers deliver high-performance with a stylish 460cc volume head and incorporate a ‘Hyper Effect Zone Design’ – an all-new concept by Daiwa which includes a specially engineered face insert that increases maximum initial velocity of the club face for greater distance.
“ONOFF drivers and irons have been extremely popular in Japan, Korea and Southeast Asia, and we’re very excited to offer these new drivers to discriminating golfers in the United States,” says Mike Matheny, general manager of sales for Daiwa Golf Company (USA). “The ONOFF Red and Black drivers are introducing some revolutionary technology and sophistication to the high-end golf market. This is really some of the most exciting equipment to ever come out of the Asian market.”
While both ONOFF Red and Black models feature a 460cc conforming titanium head design and sleek styling, the ONOFF Plus Red produces a higher trajectory and slight draw which is perfect for golfers with a wide range of skill levels. ONOFF Plus Red features an ultra-thin crown and is designed as a low spin, low center of gravity driver with increased hitting area. The ONOFF Plus Black driver is more suited for athletic and low-handicap golfers and features a square face for players who prefer to work the ball more.
Both the Red and Black models are assembled with Daiwa’s original Smooth Kick graphite shaft, a revolutionary carbon technique which features a four-layer, multi-ply design that produces an explosive release and minimal energy loss at impact. Flex options are R- and S-flex for both drivers.
The ONOFF Plus Red is available in three lofts (9-, 10- and 11-degree) and the ONOFF Plus Black is available in 9- and 10-degree lofts. Both Red and Black models have a $699 MSRP.
“While the ONOFF Plus drivers deliver great performance, they also make a strong style statement,” adds Matheny. “It’s not unlike owning a Ferrari or Rolex. Any car will get you from Point A to Point B and any watch can tell time. But, doing it with style adds an entirely new dimension. With ONOFF Plus drivers, golf equipment becomes far more than just as a means to a better golf game.”
Providing performance for low- to high-handicap golfers, the ONOFF brand presents some of the most exciting equipment coming out of the Asian market, including bags, balls, apparel and a full line of drivers, fairway woods, hybrids and irons. For more information on OnOff Plus drivers, contact Daiwa Golf Company (USA) at 562.623.6737 or visit www.onoff-golf.com.
Headquartered in Cerritos, Calif., Daiwa Golf Company (USA) is the exclusive distributor for the world-renowned golf club manufacturer Daiwa Seiko Japan, Golf Division. Daiwa has been a premium golf equipment manufacturer for more than 35 years, and the popularity of its OnOff and GIII brands is increasing worldwide. For more information on Daiwa Golf Company (USA) or Daiwa products, call 562.623.6737 or visit www.onoff-golf.com.
Contact:
John Meng
Meng & Associates Inc.
"Marketing That’s Custom Fit"
P. 512.930.7100 F. 512.864.0033
mengassociates.com
