Pellucid Corp. released today to the general public their 2007 State of the Industry report. The sixth annual report produced in collaboration with Edgehill consulting outlines the case that the golf industry stabilized in 2007 on several key health measures but still has challenges and a moderate vs. immediate road to recovery.
Key findings quantified and documented in the report include:
Facility rounds velocity (rounds per 18-hole equivalent) stabilized behind flat rounds and another year of “net zero” supply growth
The facility Utilization Rate (actual rounds/capacity rounds) also stabilized behind flat demand, flat supply and statistically-similar weather compared to ’06
Play Rate (rounds per capita) moderated driven by a slight decline in participation and a larger drop in frequency
Involvement continued to erode as an increasing percentage of golfers reported playing at “casual” level (1-9 rds/yr)
Increasing diversity driving population growth is retarding participation growth
The Baby Boomer rounds dividend is being offset by lower participation levels by Gen X and Gen Y contributing to rounds stagnation
Affordability continues to be a factor in golf’s ability to grow and the deteriorating macro economy could make this an increasing factor in ’08
The analysis was previewed at sessions hosted by Pellucid and sponsored by FORE! Reservations at the PGA Merchandising Show and the Golf Industry Show. The discussion among the 100+ participants is incorporated into the final report now available to the general public. The report has two components: A PowerPoint presentation of 56 charts containing charts, tables and key bullet points and a 36 page analysis in .pdf format that includes many of the charts and weaves the story together with color commentary behind the numbers.
The report is available electronically for $249 for non-Pellucid clients and $199 for current clients. Interested parties can email Jim Koppenhaver to order or to obtain sample charts and pages (jimk@pellucidcorp.com).
Pellucid Corp. President Jim Koppenhaver comments on the continuing journey of compiling and discerning the key measures and true trends of industry health saying, “As an industry we’re getting better at both the breadth and quality of information on the key drivers. It’s been a combination of the existing information providers improving their services and being more willing to collaborate than in the past as well as new entities like Pellucid introducing non-golf approaches and being the “reality ballast” for industry PR. While the numbers aren’t wonderful, they are showing stabilization and that’s an important first step and an improvement over the results recorded since 2005.”
More information on Pellucid’s other services can be found at www.pellucidcorp.com.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
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