• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

MENUMENU
  • Apparel
  • Business
  • Courses
  • Equipment
  • People
  • Podcasts
  • Jobs
  • Search
    Close

SST PURE Delivers Win at Mayakoba Classic

February 27, 2008

Twitter Facebook Email

JUPITER, Fla. – SST PURE®, the No. 1 shaft-alignment technology on the PGA Tour and all major tours around the world, chalked up a victory at the Mayakoba Golf Classic at Riviera Maya-Cancun on Sunday. The win was another strong demonstration of the performance-enhancing technology provided by Strategic Shaft Technologies (SST) L.C., developer of the SST PURE shaft alignment process.

This week’s champion who had clubs PUREd this season in the SST PURE Tour Trailer also captured the scoring average title for the week. The Mayakoba Golf Classic was the fifth win this season for players who have had shafts SST PURE aligned. Previous wins were recorded at the Sony Open and Bob Hope Chrysler Classic on the PGA Tour and the MasterCard Championship and Turtle Bay Championship on the Champions Tour.

“Each and every week, a pro player who has used SST PUREd clubs holds up the winning trophy or dominates the Top 10,” says Dick Weiss, president and managing partner of Strategic Shaft Technologies and founder of the SST PURE shaft alignment process. “Our patented SST PURE technology has been on the PGA Tour for nine years now, and our success is documented unlike any other service or product in golf because we scientifically verify and record each shaft’s improvement after PUREing.”

Weiss explains that the SST PURE shaft alignment process utilizes proprietary computer software and sensitive data-acquisition sensors to accurately analyze the structural irregularities that exist to some degree in every golf shaft and to locate the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and/or twisting of the shaft is minimized and impact repeatability on the center of the club face by the golfer improves by up to 51 percent.

Finally, SST provides a computer printout for every shaft PUREd to show the results "before and after" that specific shaft has been analyzed and the PURE position identified for assembly. SST provides its ‘visible technology’ in a printed graph format detailing three key aspects of the SST PURE alignment process. The first is a 360° analysis of the shaft’s stiffness, roundness and straightness, known as the ‘Load Symmetry Index’ (LSI) test. The second evaluation is the oscillation in the ‘logo up’ or the factory installed shaft position in the clubhead. The final test is the oscillation in the shaft’s PURE-aligned position. This exact location is then marked prior to assembly. Every printout records the percentage that shaft was improved and the printout is made available to every player or customer that has PURE alignment work done. The SST PURE process can be performed on existing clubs, new clubs and new shafts – steel or graphite – from all major manufacturers

Last season, players who have used SST PURE aligned shafts earned more than $94 million and won 18 PGA Tour victories. For more information on the SST PURE shaft alignment process or to locate a SST PURE licensee, call 877-254-4848 or visit www.sstpure.com.

Contact:
Gary Sheppard at 817.966.0908 or gary@sstpure.com

John Meng at 512.930.7100 or john@mengassociates.com

Tweet
Share
Pin

Related Posts

BERNHARD AND COMPANY PARTNERS WITH LAGUNA GOLF PHUKET TO ...

MOTOCADDY UNVEILS NEXT-GENERATION LASER RANGEFINDER

PXG UNVEILS THE PXG ALLAN ZT LONG PUTTER, ENGINEERED FOR ...

Primary Sidebar

Search

Footer

THE GOLF WIRE

  • Facebook
  • Instagram
  • Twitter

FAQ | Privacy Policy | Turnstile Media Group © 2025, All rights reserved.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.