Retains Buffalo Communications to Showcase Benefits for Private Golf Clubs
(NEW YORK) — TOUR GCX Partners — the marketing and financial partner to private golf clubs seeking to optimize membership and bottom-line results — has retained Buffalo Communications ("Buffalo") to assist it in plotting an aggressive growth strategy via publicity and media relations.
Buffalo will create and execute a comprehensive PR program about TOUR GCX benefits for its rapidly expanding network of partner and affiliate clubs. TOUR GCX members gain access to the private golf experience at a wide variety of private golf clubs which otherwise would be closed to them and their guests.
Private clubs, many facing membership challenges, profit from TOUR GCX as a marketing and financial partner. TOUR GCX helps clubs convert underutilized inventory on the golf course into revenue and exposure to prospective new members. The company works with clubs to define times when TOUR GCX golfers can play the course and experience the club like a "member-for-the-day." TOUR GCX flies below the radar and operates within the rhythm of the existing memberships of its partner clubs.
"TOUR GCX is an ally to the private club industry," says Gary Rosenberg, Chief Marketing Officer of TOUR GCX. "Our members are influential business and community leaders, the kind of people that private clubs would welcome as members. Through this experiential access program, clubs gain exposure to TOUR GCX’s pre-qualified members and are able to build their brands in an elegant way."
Individual members typically use special TOUR GCX tee-time units to try clubs they may join. Corporate members include small business owners and executives from companies such as AIG, MasterCard, Merrill Lynch, Sprint, ESPN and more.
The TOUR GCX course portfolio is highlighted by two former PGA Championship hosts and one past Ryder Cup site. From classic, tree-lined layouts to seaside links, works from noted designers Bill Coore and Ben Crenshaw, Pete Dye, Tom Fazio, Robert Trent Jones, Jack Nicklaus, A.W. Tillinghast and others are among TOUR GCX members’ choices.
There are several steps that TOUR GCX takes to protect the privacy, integrity and exclusivity of its partner clubs. The roster of TOUR GCX partner clubs is closely guarded, and only made available to TOUR GCX members. Furthermore, as part of the application process, the company vets each candidate’s playing ability and knowledge of golf etiquette. TOUR GCX members can play a single club in the portfolio up to three times in a 12-month period and TOUR GCX members must use a forecaddie, if available. Prioritizing such interests of clubs has succeeded for TOUR GCX, as its original partner clubs are still part of the program.
"TOUR GCX is keeping busy people involved in private golf, and helping private golf clubs grow their membership pipelines," says Rosenberg. "It’s a ‘grow-the-game’ initiative, and through Buffalo Communications we’re excited to build greater awareness with more private clubs and prospective golfers."
About TOUR GCX
Founded in 2004 and based in New York City, TOUR GCX was developed by long-time business associates David Kaufman, Jonathan Halpern, Gary Rosenberg and Kenny Dichter. TOUR GCX affords its membership access to an exclusive collection of private golf clubs from New York, Florida, Boston, Chicago, Philadelphia, Washington, DC and Las Vegas to London, Scotland and Spain.
Partner clubs showcase their attributes by treating TOUR GCX golfers to "member-for-a-day" treatment. This begins with unfettered access to the golf course and other golf amenities, including practice facilities, locker rooms and restaurants. Each TOUR GCX member enjoys signing privileges for food and beverage, merchandise and golf instruction.
For more information about TOUR CGX: www.tourgcx.com, 877.TOUR.GLF (877.868.7453).
About Buffalo Communications
Based in Vienna, VA, Buffalo Communications — a division of Billy Casper Golf — is a golf-lifestyle publicity, media-relations and marketing-communications firm. It uses an extensive network of contacts to secure editorial coverage about the top golf brands it represents. Via Buffalo’s creation and implementation of communications programs, clients’ awareness and sales substantially increase. For more information, visit www.buffalocommunications.com or call 703.761.1444.
Contact:
Stephen Reynolds
Buffalo Communications
703.761.1444
sreynolds@billycaspergolf.com
Shane Sharp
Buffalo Communications
704.519.8381 (cell)
ssharp@billycaspergolf.com
