Castle Rock, CO (March 6, 2008) – Pricing in a competitive market is often guesswork frequently leading to disappointing results. Through applying a series of precise procedures, Golf Convergence lead the management team of Willow Run golf course in Sioux Falls, SD through a geographic local market analysis, weather impact analysis, competitive price and facilities review, a technology integration evaluation and marketing impact study to create a progressive strategic plan for the 2008 golf season to ensure revenues are maximized, operational efficiency is enhanced and customer service was maximized. One of the valuable components of the project was an electronic survey of 2,500 local golfers. A forty (40%) percent response provided enlightening insights as to the barriers to increased play, motivating price points and the course’s brand image in the local market.
Dr. Richard Tschetter, Course Owner commented, that “With amazing quickness, Golf Convergence was able to provide a clear vision of our unique opportunities, demonstrate how to leverage our investment in technology and allocate our marketing resources to achieve desired benefits. Different viewpoints of the staff were deftly recognized and blended into a cohesive strategy which we could all endorse and execute.”
Golf Convergence’s “Strategic Performance Evaluation” provides a golf course owner crisply and succinctly what they need to know, what they need to do and what they need to monitor to achieve financial success. With nine principals averaging 20 years of experience in the golf business, Golf Convergence provides common sense solutions founded on sound principals.
Company Information: Golf Convergence is a consortium of nine leading golf experts focused on market research, customer franchise analysis, electronic messaging, digital marketing, facility branding and membership, inventory solutions, and operational management. Their strengths combine to assist golf courses by maximizing revenue, increasing operational efficiency, and enhancing customer service. For more information on Golf Convergence, contact James J. Keegan, Managing Principal, at 303-283-8880, or at jkeegan@golfconvergence.com or http://www.golfconvergence.com.
Contact:
J. J. Keegan, Managing Principal
Golf Convergence
4215 Morningstar Drive
Castle Rock, CO 80108
t 303 283.8880
f 303 183.8884
c 303 596 4015
jkeegan@golfconvergence.com
