An Iron Designed to Appeal to a Wide Variety of Player Types, from Tour Pros to Average Golfers
CARLSBAD, Calif. (March 4, 2008) – TaylorMade-adidas Golf Company has introduced the Tour Burner® iron, engineered to deliver improved performance to players of all levels, from tour pros to weekend players. "Occasionally a golf club comes along that appeals to the broadest possible spectrum of players," said Sean Toulon, TaylorMade vice president of product innovation and creation. "The Tour Burner iron belongs in that group. Our testing indicates that it offers a rare combination of attributes that appeal to highly skilled golfers as well as average golfers."
Tour Burner Iron
Tour Burner irons feature a variety of technologies that allow them to live up to the Burner family reputation for speed and distance, starting with an ultra-thin, 2.2 millimeter clubface that delivers high COR for increased ball speed and distance. In comparison, the average competitor’s face thickness measures 2.8 mm. Tour Burner irons also feature TaylorMade’s Inverted Cone clubface technology, visible on the backside of the clubface. Pioneered in our drivers, Inverted Cone Technology enlarges the portion of the clubface that delivers high ball speed, allowing Tour Burner to promote improved ball speed and distance on off-center hits.
Distinct heel and toe weighting is visible on the back of Tour Burner irons, which increases MOI for greater stability and performance on off-center hits. The large "multi-functional" sole is beveled at the back to make it perform like a much thinner sole, which increases playability from a variety of lies. This "multi-functional" sole is critical to promoting a performance difference that helps separate the Tour Burner from other irons of its type. The multi-functional sole also features a low and deeper center of gravity that makes it easy to launch the ball on a powerful and penetrating flight.
The Tour Burner irons’ substantial technology is packed into an extremely appealing, tour-inspired clubhead shape. At address, the Tour Burner iron’s medium-thin top-line looks clean, substantial and inviting – a look intended to please all levels of players. The moderate offset is finely contoured to look less substantial than it actually is. The new chrome-plated satin-buff finish looks clean and classy while also increasing durability.
TaylorMade engineers also positioned a badge in the back cavity; the badge’s design and the specific adhesive used to affix it to the back of the thin clubface together help to tune the feel and sound at impact, contributing to a more satisfying experience.
The Tour Burner is equipped with the TaylorMade Tour Velvet® grip by Golf Pride® and is available in a choice of two shafts: Burner 105 steel made by True Temper®, which offers a similar flight and dispersion pattern to the Dynamic Gold® but at 105 grams is lighter, helping to promote added clubhead speed. The second shaft option is the graphite Burner REAX® 65 (65-grams, S, R and M flex only).
Tour Burner irons are available in 2-iron through 9-iron, plus 46-degree pitching wedge, 55- degree sand wedge, 50-degree attack wedge and 60-degree lob wedge. Availability begins at TaylorMade’s retail partners in April for at a manufacturer’s suggested retail price of $840 per set (3- to PW) in steel; $1,040 in graphite. Individual clubs carry an MSRP of $105 in steel and $135 in graphite.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com,www.taylormadegolf.com, www.adidasgolf.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 26,000 employees and sales of over ?10 billion.
Contact:
TaylorMade-adidas Golf Public Relations Department
Scott Leightman
Tel: 760.476.5748
email: scott.leightman@tmag.com
John Steinbach
Tel: 760.918.6330
email: john.steinbach@tmag.com
