Worldwide brand enters three-year partnership with Canadian golf?s governing body
CARLSBAD, Calif. (March 5, 2008) – TaylorMade adidas Golf (TMAG) and the Royal Canadian Golf Association (RCGA) are pleased to announce a new three-year agreement in which TMAG will become the official golf equipment and apparel partner of the RCGA. The agreement builds on an existing partnership between TMAG and RCGA that has the equipment and apparel company as both an Equipment Sponsor and the Official Apparel Sponsor of the RCGA National Amateur Team Program.
"It’s an honor to be the official equipment ,apparel and footwear supplier to the Royal Canadian Golf Association," said Dave Bradley, TaylorMade adidas Golf’s general manager for Canada. "They can choose from a wide variety brands, which makes us exceptionally proud that they chose TaylorMade adidas Golf."
As part of the new agreement, TaylorMade adidas Golf will be the Exclusive Supplier of volunteer uniforms for both the RBC Canadian Open and CN Canadian Women’s Open. TMAG will also supply golf equipment, golf balls and footwear for Pro-Am gifting at both of Canada’s national Open championships. The agreement will also have TMAG as the Official Headwear Supplier for the RCGA’s amateur championships; the supplier of range balls and preferred supplier of apparel at the RCGA Four Seasons training Facility in Calgary; and the Exclusive Supplier of all RCGA staff and governor uniform apparel.
Featured in its partnership with the RCGA, TaylorMade adidas Golf will receive on-site exposure at both the RBC Canadian Open and CN Canadian Women’s Open, logo exposure in tournament communications, and corporate hospitality programming. The RCGA will also support the relationship through directing new business to TMAG including corporate sales partnerships and on-site merchandise opportunities at the respective men’s and women’s professional championships over the duration of the agreement.
"We are delighted to have TaylorMade adidas Golf as the official golf equipment and apparel supplier of the RCGA," said Craig Sharp, RCGA Managing Director of Sales, Marketing and Communications. "The TaylorMade adidas brand represents a world-wide tradition of excellence. We have developed an excellent relationship with TaylorMade adidas over the last two years and we thank them for their additional commitment to helping grow the game of golf in this country."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) orwww.taylormadegolf.com , www.adidasgolf.com or www.tmag.com .
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than ?10 billion in 2006.
About the Royal Canadian Golf Association
The Royal Canadian Golf Association (RCGA) is the governing body of golf in Canada, representing 377,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, the RCGA’s mission is to grow participation in and passion for the sport while upholding the integrity and traditions of the game. The RCGA actively conduct major programs and services to help shape the present and future of golf in Canada. High performance athlete development, rules of golf and amateur status, handicapping and course rating, turfgrass and environmental research, the Canadian Golf Hall of Fame and Museum and CN Future Links, Canada’s national junior golf program, are only some of the initiatives the association leads for golf in Canada. In addition, the RCGA conducts Canada’s most prestigious golf championships. The RBC Canadian Open and CN Canadian Women’s Open attract the best professional golfers in the world, while regional junior and national amateur championships showcase the best performers of Canadian golf.
For further information on what the RCGA is doing to support golf in your community please visitwww.rcga.org.
Contact:
Dan Pino
Director, Media and Public Relations
Royal Canadian Golf Association
Office: 1-800-263-0009 ext. 406
Mobile: (416) 434-5525
Email: dpino@rcga.org
Richard Sullivan
Director of Marketing
TaylorMade-adidas golf Canada
Office: 1-905-761-9900 ext 2216
Email: richard.sullivan@tmag.com
