Enhanced corporate communications and lifestyle e-publication to be delivered via LoyaltyBuilder?
Boston, MA – March 7, 2008 – VCT Corporation, the leading provider of relationship marketing and sales solutions to the private club, golf, and amenity communities industries, today announced that it will be providing its LoyaltyBuilder e-publishing solution to GolfCourseHome®Network as part of an expanded strategic partnership.
Services will include creation and delivery of the new monthly e-publication being launched by GolfCourseHome®Network. The company will also be revamping its web site in 2008 as part of a multi-faceted marketing initiative designed to increase the impact GolfCourseHome®Network delivers to clients and consumers.
As the leading expert in relationship marketing within the club and amenity communities industry, clients rely on VCT to help them implement e-communications solutions designed to strengthen relationships with their target audience. The company’s fully managed service is designed to make any client a world class ePublisher, without extensive training, software management or impact on overall company resources.
As an experienced marketing partner to more than 200 amenity community developers, GolfCourseHome®Network has a long history of assisting golf and waterview community marketers achieve greater exposure to motivated buyers online, and to channel leads to communities via Internet exposure, hot links, press releases and direct e-mail newsletters. Comprised of more than 30 golf and waterview real estate websites, GolfCourseHome®Network features a wide selection of private, gated, golf course communities, luxury golf homes, luxury golf course communities, and active adult communities in 30 states, Canada, Mexico and the USVI.
“We currently distribute more than 225,000 New Communities Newsletters per month on behalf of our marketing partners to subscribers looking to purchase golf and waterview homes and lots in master-planned communities. Through the VCT partnership we’ll be launching a separate communication that allows us to speak to all of the segments of our audience, in a unique, targeted, very high-end e-publication,” said David Lott, GolfCourseHome®Network Founder & Publisher. “With this new monthly communication, we can address our partners, clients and advertisers with focused information that helps them in these challenging times, while providing our subscribers who are looking for the latest information on new residential communities with an enhanced showcase of buying choices and lifestyle investments.”
VCT will produce and distribute a content-rich e-publication including video clips and other interactive elements to add value for GolfCourseHome®Network’s subscribers and advertisers. “This is a perfect use for our e-publishing solution,” said Dan Sharry, VP, Strategic Partnerships & Business Development at VCT. “And, GolfCourseHome®Network is a great partner for our business goals. It allows us to show the superiority of both our platform and our managed services to residential community developers who work with GolfCourseHome®Network. Once people see the VCT difference, it’s clear LoyaltyBuilder is the way to go.”
About VCT
VCT is the leading provider of relationship marketing solutions to the golf, private club and amenity community industries, helping clients throughout the country, and internationally, rapidly implement solutions to drive increased member and customer loyalty. Whether you are a golf management company, amenity community developer, or private club, VCT’s ePublishing Services and Reach™ Solutions are designed to help you succeed. With products and managed services that address critical areas of membership, corporate communications, sales and marketing, VCT helps clients increase revenues, profitability and growth. For more information, visit VCT on the Web at www.vctcorp.com.
About GolfCourseHome®Network
The core mission of GolfCourseHome®Network is to provide golf and water view community marketers the greatest exposure to motivated buyers through its extensive network of Internet marketing sites, hot links, press releases and direct e-mail newsletters. GolfCourseHome®Network, which has been connecting master-planned communities to qualified buyers since 1995, is the No. 1 online resource for executives looking to purchase golf course homes and lots in master-planned golf and waterview communities.
Contact:
Dan Sharry
VP, Strategic Partnerships & Business Development
VCT Corporation
877.258.2676 ext 214
dsharry@vctcorp.com
David Lott
Founder & Publisher
GolfCourseHomeå¨ Network
www.GolfCourseHome.net
203-270-9357
dlott@golfcoursehome.net
