Burton Golf Bags Now Feature Two Magazine Subscriptions; Golf Worldå¨, CondÌ© Nast Portfolioå¨, Golf For Womenå¨ & Selfå¨ Magazines Offered As ?Gift-With-Purchase? On Men?s & Women?s Bags
Springfield, TN – March 10, 2008 … Burton, a recognized leader in golf bags with a 100-year heritage, has teamed up with Condé Nast Publications for an exclusive 2008 golf bag “gift-with-purchase” magazine cross-promotion.
Beginning March 10, and running throughout 2008, consumers who purchase any Burton men’s golf bag will receive a 26-issue bonus subscription to Golf World® magazine, as well as 12-issues of Condé Nast Portfolio® magazine. Additionally, consumers who purchase any Burton women’s golf bag will receive a 6-issue bonus subscription to Golf For Women® magazine, as well as 12-issues of Self® magazine.
“For 100 years, Burton has held a leadership position in the golf bag market,” said Terry Andre, Senior VP of Marketing, ForeFront. “In our continued effort to provide golfers with great technology and features in a golf bag, as well as unique value-added amenities, we have partnered with Condé Nast to provide a terrific selection of popular magazines for our loyal customers.”
Andre adds, “By combining a golf magazine with a leading consumer magazine, this promotion is a strong complement to our Burton bag line, and we believe it will be well received by golfers everywhere.”
In promoting this consumer “gift-with-purchase” program, in partnership with Condé Nast Publications, ForeFront will affix specially designed consumer hang tags on all Burton golf bags, located at thousands of retail outlets nationwide. For more information on the promotion, and a list of retailers that carry Burton golf bags, visit www.forefrontgolf.com.
About ForeFront
The Burton brand is owned by ForeFront Holdings, Inc., a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing, decorating and marketing premium quality golf accessory products since 1907. ForeFront owns the Burton, Datrek, Devant Sport Towels, Miller Golf and Sir Christopher Hatton brands and has licensing and/or distribution agreements with the NCAA, NFL/Wilson Sporting Goods, PGA TOUR, Champions Tour, LPGA, Nationwide Tour, Ryder Cup, and Top of the World Headwear. ForeFront services over 10,000 points of sale through multiple distribution channels offering a wide selection of products and value-added services. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Stefanie Schiavello
(stefanie@mastrocomm.com)
732-469-5700
