PALM BEACH GARDENS, FL, March 12, 2008 – Under a sponsorship agreement with the Executive Women’s Golf Association (EWGA), American Airlines again has been named the “Official Airline of the EWGA”. The relationship which began in 2007 provides association members with special American Airlines discounts to select EWGA event destinations.
Additionally, through American’s Business ExtrAA® Program, members can help the EWGA earn travel awards to support fundraising activities for The EWGA Foundation. American has established the airline industry’s first web page dedicated to women who travel, recognizing the need to provide additional information tailored to women’s travel and lifestyle. See www.aa.com/women
“So many of our members are frequent travelers for both business and pleasure,” says Pam Swensen, the CEO of the EWGA. “Having American Airlines as a supporting sponsor gives our members valuable travel benefits to attend EWGA events throughout the country. We welcome working with companies that understand the value of the female consumer.”
According to a recently released PGA of America 2007 golf participation survey, on average, an EWGA member annually spends $4,528 on golf fees, lessons, equipment, food and beverage, and golf-related travel. With nearly 20,000 members and over 120 chapters, this represents more than $85 million to golf and related industries.
About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection ® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation (NYSE: AMR).
About EWGA
Since its founding in 1991, the EWGA has touched the lives of more than 85,000 women by providing opportunities to learn, play, and enjoy the game of golf for business and for life. This not-for-profit association delivers a wide range of golf, social and networking activities for both new and experienced golfers to nearly 20,000 members at over 120 local chapters throughout the United States and international chapters in Canada and France.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
