Castle Rock, CO (March 18, 2008) – Pellucid’s 6th Annual Unauthorized State of the Industry Analysis is published for sale at Golf Convergence click here:
The 2007 State of the Industry report released today crystallizes valuable research data into the current economic health of the golf industry, identifies forthcoming challenges, and provides valuable insights into how golf course owners can optimize their investment return over the next 12 months.
Learn:
A few of the insights include the answers to the following questions:
– Has demand or supply dominated the economic landscape as measured by rounds and facility utilization?
– Was Management’s expertise able to overcome weather conditions?
– Is participation in the sport increasing?
– How is the involvement of Gen X, Gen Y and Baby Boomers impacting net income?
– Does gender matter?
– Which ethnicities are now being attracted to the game?
– Is the game affordable in today’s recessionary climate?
– How is the deepening US economic slump and the devaluation of the dollar changing golfers’ habits?
Benefit
By purchasing this report, a golf course owner/manager will be able to:
1) Grasp the macroeconomic trends affecting the industry.
2) Refocus marketing efforts targeting appropriate age and ethnic groups.
3) Select key core customer niches to develop.
4) Reprioritize customer-service initiatives.
The report has two components: A PowerPoint presentation of 56 charts containing charts, tables and key bullet points along with a 36- page analysis in .pdf format that includes many of the charts; this analysis weaves the story together with color commentary behind the numbers.
The report is available electronically for $249 for non-Pellucid clients and $199 for current clients. Click here to purchase. Join the hundreds of industry leaders and followers who have already chosen to invest their time and money in Pellucid’s unconventional view of the industry’s key opportunities and challenges.
More information on Pellucid’s other services can be found at http://www.pellucidcorp.com/ or www.golfconvergence.com.
Company Information: Golf Convergence is a consortium of nine leading golf experts focused on market research, customer franchise analysis, electronic messaging, digital marketing, facility branding and membership, inventory solutions, and operational management. Their strengths combine to assist golf courses by maximizing revenue, increasing operational efficiency, and enhancing customer service. For more information on Golf Convergence, contact James J. Keegan, Managing Principal, at 303-283-8880, or at jkeegan@golfconvergence.com or http://www.golfconvergence.com/.
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