Hosts Gary McCord and Peter Kostis Discuss Features and Add Humor
Scottsdale, Arizona – March 18, 2008 – GolfLogix, Inc., the company that pioneered handheld GPS in the golf industry, today announced the premiere of its "GolfLogix GPS powered by Garmin" TV infomercial which first aired on The Golf Channel, Thursday, March 13th at 8:00 am EST-Eastern Standard Time. Filmed at Superstition Mountain Golf and Country Club in Gold Canyon, Arizona, the 30-minute TV infomercial features Gary McCord, Champion’s Tour Player and Peter Kostis, a top 20 instructor and CBS Sports Broadcaster.
McCord and Kostis have come aboard with GolfLogix to host the new infomercial. Viewers are treated to an overview of the GPS-8’s features and to the power of Garmin, the GPS technology provider. Hosts McCord and Kostis drive home the company’s "simple, fast, and fun" message with their own brand of entertaining humor while surrounded by the breathtaking scenery of Superstition Mountain Golf and Country Club.
The TV infomercial is the main component of the GolfLogix 2008 Direct Response Mass Media Campaign. “After the first weekend we are already seeing tremendous traffic with our direct sales and we will leverage this to drive sell-through in all of the nationwide golf and sporting goods retailers that carry our product,” says Scott Lambrecht, GolfLogix CEO. The infomercial is scheduled to run throughout 2008.
GolfLogix GPS-8 began shipping March 12th 2008 and retails for $299.95 which includes one FREE golf course download. Unlimited worldwide course maps can be downloaded for a low subscription fee of $29.95 annually. The system provides golfers with distance access to the center, back and front of the green and multiple hazards. It also has the ability to hold 20 courses and automatically recognizes the course being played when the device is powered on. Additional features in the system include the ability to capture the distance of the last shot and auto-advance to the next hole.
GolfLogix is compatible on many computer platforms including Windows, XP, Vista and Mac and it remains the only system on the market that is 100% waterproof and comes with an unprecedented 12-month warranty. GolfLogix is available through major sports and golf retailers or can be purchased directly at www.GolfGPS.com.
Founded in May 1999, GolfLogix is a privately-held company based in Scottsdale, Arizona, dedicated to offering consumers with the most advanced GPS solutions designed to improve individual performance. GolfLogix has been working with Garmin since 2000. Garmin International, Inc. is a publicly-held company that designs, manufactures, markets, and sells GPS enabled devices for navigation, communication and information. For more information about GolfLogix GPS visit www.golflogix.com. For more media information and high-resolution images please visit http://www.golflogix.com/media
Contact:
Diane DiCioccio
dianed@golflogix.com
602-300-8282
