GILBERT, AZ. (March 21, 2008) – Player’s Pass, a national company that markets a discount golf membership program featuring half-price and reduced fee golf at golf courses nationwide, has announced its partnership with the Golf Galaxy Golf Tour.
Player’s Pass will be working closely with the Golf Galaxy Golf Tour in support of its overall mission to grow the game of golf at the grass roots level. For its part, the Golf Galaxy Golf Tour will promote Player’s Pass member benefits to website visitors at golfconnect .com, the Official Promoter of the Golf Galaxy Golf Tour. Until recently, Player’s Pass was sold primarily by high school student athletes as a fundraising vehicle. Now, with the establishment of the direct marketing program, the general public can receive those same discounts by purchasing a Player’s Pass membership through the website at www.playerspass.com, at golf retail outlets and golf courses in numerous cities.
Golf Connect, as the Official Promoter of the Golf Galaxy Golf Tour provides a “Real Tour for the Average Golfer”. Operating in more than 60 cities in 2008, the Golf Galaxy Golf Tour is the largest network of amateur golf tournaments in the United States. Sponsored by Golf Galaxy, Callaway Golf, PGA Tour Partners, Player’s Pass and Golf Magazine, the tour is designed to give golfers the opportunity to participate in competitive tournaments on great local golf courses on a local, regional and national basis. There are no mandatory membership fees to play on these tours; simply choose an event, invite some friends to compete along with you and play “on the Tour”
“We are extremely pleased to begin a working relationship with Player’s Pass for the 2008 Tour Season. The Player’s Pass membership will allow our players to play more golf by saving money every time they play,” said Devin Reid, Vice President of Marketing for the Golf Galaxy Golf Tour. “Player’s Pass is a natural, since the most sought after benefit by avid golfers is discounted playing opportunities. Player’s Pass is bringing to the Golf Galaxy Golf Tour members just what they are seeking – reduced prices at great golf courses. We think the clear benefit to our members is discount golf at great golf courses throughout the country. This new partnership will only increase the Golf Galaxy Golf Tour’s benefit offerings to our members and we are excited to partner with Player’s Pass in this effort. We share so many synergies.”
Mears, who is also a member of the Growth of the Game Committee in the Michigan Section PGA as well as president of Player’s Pass, realizes the value of developing partnerships like this in order to promote the game of golf.
Mears believes that by entering into partnerships with organizations like the Golf Galaxy Golf Tour, this will continue to further bring the great game of golf to the grass roots level.
Since 2001, Player’s Pass has helped more than 425,000 golfers save money on their rounds of golf and has raised more than $6.5 million for high school athletic programs and junior golf development.
Player’s Pass is a division of Varsity Gold, a Gilbert, Arizona based company founded in 1988 that every year helps more than 15,000 high school athletics teams, elementary and middle schools and raises nearly $50 million to fund programs. Player’s Pass, which promotes expanded participation at golf facilities nationwide through a discount program, is sold through Varsity Gold’s fundraising organization, as well as via direct marketing. Details are available at www.playerspass.com.
For information about Player’s Pass or to receive photos or graphics, contact TL Golf Services at 610-279-9220.
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