Ponte Vedra Beach, FL (March 26, 2008) – ProQuip Weatherwear will launch the company’s first ever United States television ad campaign airing on The Golf Channel beginning Monday, March 31, according to company president Randy Payne.
The 30-second television commercial will feature ProQuip endorsement partner and former U.S. Open Champion Jim Furyk. The commercial was filmed in January at the Tournament Players Club at Sawgrass, just minutes from ProQuip’s U.S. headquarters located in Sawgrass Village.
“This is a milestone for ProQuip USA’s marketing communications efforts,” says Payne. The television campaign will prove a substantive complement to our print advertising program, and the marketing presence of our Tour ambassadors Jim Furyk and Juli Inkster.”
ProQuip, founded in 1981 and based in the historic golfing town of North Berwick in Scotland, is synonymous with ultra-lightweight and supremely soft waterproof-breathable golf clothing. ProQuip was the official weatherwear for The 2007 U.S. Solheim Cup Team and The 2006 European Ryder Cup Team, both of which proved victorious under extremely cold, windy and rainy weather conditions.
The ProQuip television commercial depicts Furyk hitting practice balls on a range in the rain and marveling that after 14 years of never wearing a rain suit in competition he has finally found one that is waterproof, and light and quiet enough to not impede his swing or concentration..
Asked about the benefits of ProQuip rainwear, Furyk says, “It’s great to finally have a rain suit that I have the confidence to wear in competition. The ProQuip headquarters is just minutes from my home in Ponte Vedra Beach, so I have had a chance to do a lot of testing of their technical rainwear. To me it’s simply the best in the world.”
The ProQuip commercial will air within a variety of programming on The Golf Channel, including Inside The PGA Tour, “Live From” the Majors, Playing Lessons From The Pros and Golf Central. The spot was produced by ProQuip USA consultant Woody Blackburn, a former two-time winner on the PGA Tour who now heads his own television production company.
About ProQuip
ProQuip is the fastest growing weatherwear on tour. Over 75 PGA Tour, Champions Tour and LPGA Tour professionals carry ProQuip rainsuits into competition. ProQuip also has a quarter-century history of outfitting international team golf competitions, tracing back to the victorious 1981 United States Ryder Cup Team. ProQuip has been selected by more Ryder Cup captains, European and American, than any other weatherwear brand in the match’s history.
For further information on the ProQuip product line call 800-322-9939. ProQuip USA, 3201 Sawgrass Village Circle, Ponte Vedra Beach, FL 32082 or visit online at www.proquipusa.net.
Contact:
Warren Grant, Windfall
404-266-2351
Windfall72@aol.com
