Fairhaven, MA (March 20, 2007) – FootJoy, the #1 Shoe and #1 Glove in Golf, makes it easier than ever to support your favorite team this Spring by offering even more options when designing a pair of custom MyJoys shoes. Whether you’re pulling for your college team in the big tournament, getting ready for Opening Day, or picking the perfect color combination to complement your lucky outfit, FootJoy empowers you with more styles, colors and personalization options to ensure you’re the envy of your foursome this year.
“MyJoys have been a tremendous success as golfers continue to search for ways to bring a little style to the course without sacrificing performance” said Michael Lowe, Sr. Interactive Marketing Manager- FootJoy. “With MyJoys, golfers will continue to enjoy the superior quality, craftsmanship and performance that have made FootJoy the #1 shoe in golf, while also adding a personal touch thanks to our extensive inventory of shoe styles, colors, logos and personalization options.”
What’s new from MyJoys:
MLB and COLLEGIATE LICENSING
MyJoys now offers Collegiate and MLB officially licensed shoe and glove products. For college sports fans, March is the perfect time to don the school colors. From top seeds like UNC, UCLA and Tennessee to Cinderella hopefuls like Georgia and Kansas State, MyJoys delivers 40 team logos with numerous color combinations and shoe styles so golfers can make a statement out on the course.
Golf season also corresponds with the opening of the baseball season and there’s no better way to rejoice than by placing your favorite Major League Baseball team logo on a pair of MyJoys. All 30 teams are available with each team offering seven different shoe and color styles to choose from for men and women.
DRYJOYS®
FootJoy recently added two additional shoe models to the MyJoys program. You can now customize the men’s DryJoys PODS and DryJoys PODS Tech shoes, featuring the break-through Stability PODSTM outsole, which provides tremendous stability, durability and ground control. The PODS are surrounded by FootJoy’s expanded OptiFlexTM zones to provide maximum flexibility and ground contact regardless of the lie. Both shoes can be customized with the full range of personalization options including logo and monogram (up to six characters). Lace up the same technology worn by PGA Tour players Vijay Singh, Zach Johnson, and JB Holmes while adding your own personal flair.
PERSONALIZATION OPTIONS
MyJoys now offers even more colors and personalization options, including 18 new colors and a camouflage print pattern. With three base colors, 55 saddle/accent colors, three lace colors, 72 flags, 18 icons and all the Collegiate and MLB logos, the possibilities are only as limited as your imagination.
For more information on MyJoys shoes, visit your local golf shop or go to www.footjoy.com/myjoys/
FootJoy®. The #1 Shoe and Glove in Golf
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FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world’s most discerning golfers. The Titleist®, FootJoy®, and Cobra® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.
Contact:
Whitney Trimble
whitney_trimble@acushnetgolf.com
(508) 979-3179
www.footjoy.com
