Leading Retailer Offers Unique, Consumer Friendly ?Try Before You Buy? Opportunity
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 37 locations coast to coast – announces its 2008 Club Demo program, an innovative web-based initiative at www.golftown.golfclubdemo.com that provides customers with the unique opportunity to have clubs delivered right to their door for a five-day trial period.
This groundbreaking program – the only one of its kind in the country – represents a paradigm shift in how customers test clubs when considering purchases. Through Golf Town’s website, demo clubs from top manufacturers – including Adams Golf, Callaway Golf, Cleveland, Cobra, Nike Golf, Ping, TaylorMade Golf, and Titleist – can be ordered to a player’s exact specifications. Shipped overnight, the clubs are then the golfer’s to test at the time and location of his or her choosing under true playing conditions.
Once the five-day trial period is complete, customers return the clubs via pre-provided shipping materials. Players wishing to purchase the type of equipment they tested can visit GolfTown.com or any Golf Town store and apply the demo fees – $29.99 for drivers, $24.99 for fairway woods and hybrids, and $34.99 for a set of irons – toward the final purchase price. There is no limit on the number of clubs a customer can demo.
“Purchasing a new set of clubs can be a significant investment and we’re excited to offer our customers the opportunity to try before they buy with the utmost convenience,” says Dwayne Boecker, Golf Town’s Vice President, Divisional Merchandise Manager – Hardlines. “The Golf Town Club Demo program continues to grow in popularity, and as the country’s one-stop-shop for all things golf, we’re able to offer an extensive selection of the latest clubs from all the major manufacturers.”
In addition to those brands available as part of the club demo program, Golf Town offers an unbeatable selection of the world’s leading manufacturers of clubs, bags, balls, apparel, footwear, accessories, gifts, promotional services and more, such as adidas, Bridgestone, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Odyssey, Ogio, Paradise, Sun Mountain, Wilson and more.
For more information, please visit www.golftown.com or call 905.479.0343.
About Golf Town
Founded in 1999, Golf Town is Canada’s largest golf retailer with 37 retail centers across the country. With an average size of nearly 18,000 square feet, these superstores serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games.
A center of the Canadian golf community for individuals and organizations, Golf Town guarantees customers find what they want, when they want it at the best price. Each store features all of the major brand-name golf clubs, bags, balls, apparel, footwear, accessories, gifts, professional services and more.
Golf Town has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly draw, timely e-newsletters to keep players up to date on the latest and greatest in golf; members-only special offers on equipment, accessories, golf lessons and more; advance notice of new equipment releases and opportunities for private test drives; invitations to exclusive in-store events; in-store exchanges or returns made easier than ever thanks to a member-purchase tracking program; and a special introductory offer just for joining.
Among the largest charitable givers in the Canadian golf industry, Golf Town is an official partner with the Prostate Cancer Research Foundation of Canada (www.prostatecancer.ca) in the Drive for a Cure. Through its ‘Chips In’ donation program, the company also supports charitable golf tournaments of all sizes that are devoted to enhancing the lives of children, families and the community.
Contact:
Andrea Latta
703.891.3383
alatta@billycaspergolf.com
