2008 Resort Line Features Innovative Cool Swing å¨ High Tech Apparel
(MINNETONKA, MN — FOR IMMEDIATE RELEASE) Page & Tuttle, renowned for its classically-styled and high performance golf apparel for men and women, reports that its 2008 Resort Line is receiving positive response from pro shops and golfers across the United States during its Spring sales season. Featuring a full line of men’s and women’s shirts and outwear, Page & Tuttle believes its new line’s success is driven by its attractive styles, appropriate pricing and green grass distribution strategy.
“We are succeeding because of the unique combination of fashion-right product, great value and margins, and focused green-grass pro shop distribution,” says Jim Murphy, President of Page & Tuttle. “The brand is hitting the sweet spot right now. Golfers tell us they feel comfortable and believe they can perform better wearing our clothes. And our professional customers are thrilled to see us meet their growing needs and interest in technical products from Page & Tuttle.”
Page & Tuttle greatly expanded its Cool Swing ® tech performance product offering over the past few seasons, responding to customer requests and knowing that the appeal of tech apparel comes from providing technical features and fabrics that offer demonstrable benefits.
“Our new line addresses heat and odor retention, the important challenges affecting the development of high tech apparel,” says Jeff Wright, Director of Design for Page & Tuttle. “Page & Tuttle has been able to create lighter weight, mesh constructions in moisture wicking fabrics that allow heat to escape as well as incorporate anti-microbial technology to control odor.”
Wright also believes that the growing numbers of Page & Tuttle customers have requested high-tech apparel because they like look and feel of high tech fabrics.
“Simply put, you’ll feel better and play better in our tech shirts. They really allow golfers not to worry about their appearance – they aren’t going to come off the course wet, sticky and sweaty. You’re going to keep a neat, presentable appearance, even during hot weather and contested play,” says Wright. “Plus, we offer golfers classic golf looks with tech benefits, so we offer the clothing that golfers truly feel comfortable wearing and that fits their lifestyle.
Today’s golfer has come to appreciate high-tech apparel for many reasons and have helped build it into an estimated 75 percent of the current golf shirt market, according to Murphy.
“In a word, golfers value comfort. Specifically, they appreciate a shirt’s ability to move moisture away from the body so the wearer stays dry, it keeps your mind off your clothing and allows you to concentrate on the task at hand – playing golf. Technical shirts are also innately easy care – the polyester and nylon blend fabrications are easy to care for wash and wear, and they have incredible drape,” says Murphy.
The most popular clothes the men’s line include the Cool Swing® Auto Stripe Interlock, Mini Oxford Stripe Jacquard Cool Swing and Tonal Plaid Drop Needle Interlock as well as the Micro Tech Vest. The most popular clothes in the women’s line include the Cool Swing® Sleeveless Zip Pique Mock Color Block Pique and Piped Performance Windvest.
Page & Tuttle, based in Minnetonka, MN, is a golf apparel company featuring innovative, high-tech and classic men’s and women’s golf apparel at reasonable prices. The brand is distributed at green grass shops in the U.S. More information about the company and its lines are available at pageandtuttle.com. (Please contact us for images of the Page & Tuttle line.)
Contact:
Doree Wendling
Page & Tuttle
dwendling@premiumwear.com
(952) 960-5219
Kevin Donnellon
Macali Communications
kevin@macalicomm.com
312-560-8065
