Bobby Jones will debut its new women’s pink pullover in June. The pullover will retail for $145 and 20 percent of the retail price will be donated to the Breast Cancer Research Foundation. In addition, $12.50 at wholesale will be donated to BCRF for a total minimum donation of $10,000 for the year. … Annika Sorenstam‘s Annika brand will be profiled in author Duane Knapp‘s book “The BrandPromise,” which outlines how genuine brands make a promise that guarantees success. According to Knapp, “Annika’s strategy for her brand provides an excellent example of how a celebrity can build brand success around a genuine promise.” … Shell Oil Co. honored Charlie Sifford with its Shell Legacy Award on Tuesday prior to this week’s Shell Houston Open. Sifford was the first African-American to play on the PGA professional tour. … Bernhard Langer moved from sixth to fifth in this week’s Power Performance Rankings for the Champions Tour. Langer won the Ginn Championship at Hammock Beach. … The Tiger Woods Foundation launches a global online auction at CharityFolks.com for the chance to experience the 11th Tiger Jam on Friday-Saturday, April 18-19, at the Mandalay Bay Events Center in Las Vegas. The Tiger Jam auction package runs until April 11 at 6 p.m. ET. … SmarterPodcasts.com announces that its flagship program, “Golf Smarter” (GolfSmarterPodcast.com), has surpassed 1 million downloads. … Golf Channel‘s “Live From the Masters” will offer more than 24 hours of live news reports, analysis and features. Coverage begins Wednesday at 7 p.m. ET with a two-hour preview of the tournament and continues Thursday-Sunday at 7 p.m. ET. Also, starting at noon ET on Thursday-Saturday and Sunday at 11:30 a.m. ET, there will be 13 hours of live news coverage that will lead into the network telecast. … Daphne’s Headcovers and the International Players Tour establish a partnership to donate profits from headcover sales to the Marathon of Miracles Foundation. … Welsh golf architect Ian Scott-Taylor completes the design and construction of a six-hole golf course for The McKee Group in Easton, Md. … CNBS Financial Group Inc. acquires HomeBanc name for its current and future banks and loan-production offices. The HomeBanc name will be marketed by the bank throughout Florida through LPGA player Brittany Lincicome, who will wear the HomeBanc logo on the front of her golf shirts and sweaters while competing on tour. … The Naples Beach Hotel and Golf Club in Naples, Fla. is offering “Summer Value Rates” that include complimentary greens fees and start at $159 per room, per night Sunday-Thursday or from $179 per room, per night on Friday or Saturday. The special rates are available May 27-Sept. 30. … The Ontario PGA announces that Golf Buddy becomes the title sponsor of the Head Professional/Assistant Professional Championship. Yes Golf Canada, which distributes the Golf Buddy in Canada, will assume the title sponsorship of the Ontario PGA Match Play Championship. … Golf America, a nationally-syndicated television show, will feature Estero Country Club in Ft. Myers, Fla. … The newly-formed Ben Hogan Foundation hires Robert Stennett as its executive director. … Troon Golf is selected to manage Dismal River Club in Mullen, Neb. … Wilson Golf announces that its Wilson Staff Ci7 irons have been named a winner in Golf Magazine‘s ClubTest 2008, a ratings guide featuring the year’s latest and greatest golf equipment. The Ci7 series earned the highest ratings for “Best for Look” and “Best for Feel” and achieved a five-star rating overall to top the game-improvement category for irons in ClubTest 2008. … Bernhard Langer owns a 363-point lead over Scott Hoch in the Champions Tour’s Charles Schwab Cup point standings after winning the Ginn Championship at Hammock Beach. … Jonathan Paul Eyewear, makers of Fitovers Eyewear, is targeting golfers for its line of Trilenium Gold blue light filtering lenses. Blue light, also known as High Energy Visible Light (HEV), is defined as the first light rays the naked, human eye can process. Thus, the Trilenium Gold lens allows the wearer to filter out the blue light, enabling their retinas to focus more precisely displaying much sharper and clearer images. … Celebration Golf Club in Celebration, Fla., will host the Celebration Town Championship, April 6-13. … Woody Austin‘s fourth-place tie at the Zurich Classic moved him to seventh on the U.S. Ryder Cup point standings. Austin now has 1,561.606 points, while Justin Leonard is in the eighth and final automatic qualifying position with 1,536.789 points. Tiger Woods is first with 7,045.627 points.
Nearly New Golf becomes the title sponsor of the Ontario PGA Assistants’ Team Championship, set for April 30 at Angus Glen Golf Club. … Charles Howell III commits to play the AT&T Classic, May 12-18 at TPC Sugarloaf in Duluth, Ga. … Reigning two-time Rolex Player of the Year Lorena Ochoa will seek to win her third straight Sybase Classic, committing to play in the event, May 15-18 in Clifton, N.J.
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