COLUMBIA, Md. – In a day when the largest growing segment of golfers is comprised of athletic women, 18th Couture has stepped in and filled the void left open by companies that have focused more on functionality and less on style.
Headed by Germaine Bolds-Leftridge, a successful Maryland business woman, 18th Couture enters the golf apparel market with more than 41 signature pieces. The collection offers an eclectic yet natural look with durable nylon & Lycra fabrics providing an apparel line that truly fits “any body.”
“We have 41 fashionable and stylish signature pieces that include head turning hats, chic skirts and shorts, zip up jackets and tailored pants and tops,” said Bolds-Leftridge. “We have designs that are stylish on the golf course and look great in the office setting as well.”
It is the latter point that has been the catalyst for Bolds-Leftridge to enter the highly competitive world of woman’s golf fashion.
“I look at it as a challenge,” she said. “We feel we’re offering a line that is stylish and at a reasonable price. Our clothes are very affordable and have a dual purpose. For years, it always bothered me that men could just change a shirt and go to the first tee ready to play and a woman needed a completely different outfit. Our clothes are very stylish and very functional.”
The 18th Couture Collection offers a variety of classic colors including navy blue, black, red, taupe and white pinstripe. Fabrics combine poplin, sateen and Lycra and are washable and easy to maintain.
While the 18th Couture line is fitted from size 2 through 16, it is designed with a different mindset than those of other companies.
“A lot of the offerings on the market cater to the very small ‘country club’ female golfer,” said Bolds-Leftridge, “In truth most women today aren’t built like that. They have more athletic bodies with hips and curves and the designs don’t fit properly and don’t have the style women want. 18th Couture has the style and the fit the modern-day woman wants.”
The fashion market has changed as the Baby Boomers have taken to golf in droves. With 60 becoming the new 40, active boomers are shopping for a look to match their lifestyle on and off the fairways.
“Many women have curves whether they are a size 2 or 16,” said Bolds-Leftridge. “They don’t want to look masculine and they certainly don’t want to dress like a teenager, but they do want style. 18th Couture makes this happen.”
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ABOUT 18th COUTURE
18th Couture is located in Columbia, Md. The company manufactures women’s apparel in sizes:
2 through 16 (XS-XXL). The MSRP on their items are from $64 to $110. For more information, visit www.18thcouture.com.
SALES CONTCT:
Germaine Bolds-Leftridge
410-740-1698
germaine@18thcouture.com
Contact:
Holly Geoghegan
Golf Marketing Services 407-682-4853
holly@golfmarketinginc.com
