Company?s Overall Stable of Products, Including Softspikeså¨ Cleats And The Fast-Twist? Insert System, Dominate Player Usage At 2008 Masters
Brentwood, Tennessee, April 14, 2008 … The 2008 Masters marked the 45th straight Major Championship where the majority of the field utilized PrideSports’ stable of products, including Softspikes-brand golf cleats and the patented Fast-Twist™ Insert System, the most trusted Insert System on Tour.
Since the Darrell Survey began tracking cleat surveys in 1996, PrideSports products, including its Softspikes-brand, have led the field in usage at every Major Championship in golf. Driving this record of success on TOUR is Pulsar™, the #1 Cleat on TOUR, and the Black Widow™, the world’s #1 selling golf cleat model.
In addition to the Company’s cleat domination, PrideSports’ patented Fast-Twist™ Insert System was featured in more than 70% of the shoes worn by players during the 2008 Masters. The #1 insert system on the PGA TOUR, Fast-Twist is the overwhelming choice by golf footwear manufacturers, as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
“We are extremely proud of this longstanding record of product domination in Majors, especially when it comes to the Softspikes-brand,” said Joe Zeller, President, PrideSports. “The combination of Softspikes and Fast-Twist gives us a unique product stable that has become a standard among players competing at the highest level of professional golf.”
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc @ 732-469-5700
