LAKE MARY, FL – In a tough economic climate it is critical for companies growing their businesses, or individuals advancing their careers, to open their minds and get creative. The old, worn promotional and marketing paths just might not be enough to push you over the top.
If you have created a successful new concept and would like to share it with your peers in the industry, ING has the perfect venue. The “Tested, Tried & True” workshop will be one of the highlights at the 18th Annual ING Spring Conference May 27-31 in Atlantic City.
This annual gathering of golf media and companies from all corners of the golf industry is open to anyone in the golf business and media, and is conducted by the non-profit International Network of Golf. Visit www.inggolf.com for more information.
The “Tested, Tried & True” workshop will highlight up to eight new concepts, presented by the folks who created or facilitated them. The presenter will have up to five minutes to explain the concept. A panel of marketing/promotional experts will then dissect the idea, and members of the audience will also have an opportunity to express opinions.
This is not meant to be a commercial for a new product or service. Rather, ING is looking to share concepts with its members – concepts that can be utilized in practically any aspect of the industry.
If you would like to participate, E-mail a brief description of what you created to mike@jamisongolf.com.
That workshop is one of several educational sessions that have been created to help individuals improve their professional skills, increase knowledge of the industry and elevate their companies or careers. Other sessions include:
The State Of The Industry panel. Participants include: Joe Steranka, CEO, PGA of America; Steve Mona, CEO, World Golf Foundation; Mike Hughes, Executive Director, National Golf Course Owners Association. Libba Galloway, Deputy Commissioner of the LPGA; and representatives from the USGA and a major golf equipment manufacturer. Moderator will be Adam Schupak, Senior Writer for Golfweek;
Small Groups Topics Breakfast, in which experts in various occupations will share secrets of success with their tablemates over breakfast;
Media Roundtable, during which members of the media share opinions and information about various topics affecting today’s media;
Marketing Roundtable, a session during which business executives, marketing professionals and promoters interact about their marketing, advertising and PR challenges in today’s business climate.
There are several display opportunities for companies with products and or services. The first comes opening night at the host hotel, the Sheraton at the Atlantic City Convention Center. It is the Opening Night Expo and Orientation. Companies, resorts, destinations and others will exhibit in a casual, tabletop display as attendees stroll the hall, which also features food & beverage stations. Atlantic City Convention & Visitors Authority sponsors the event.
Next comes the One-On-One Appointment Show, in which exhibitors have over a dozen 15-minute meetings with media members of their choice. That is followed by the ING Demo Lab at the Marriott Seaview Resort, where equipment or training companies display products to be tested by attendees. And for apparel companies, the ING Fashion Show’s runway will shine a spotlight on the new trends.
It is no surprise that companies like Adams Golf, Nike Golf, TaylorMade-adidas Golf, Jack Nicklaus Golf Equipment, Jack Nicklaus Apparel, Visit Wales, Golfpac Travel, Player’s Pass, Gustbuster/Sunbuster, Plantation Resort & Spa, Trion: Z, Razor Golf, French Lick Resort & Spa, National Hole-In-One, Green Keepers and many others have already committed to the conference. And there are still openings for companies that need exposure.
Several golf events will be conducted, including the International Pairs World Qualifier at Atlantic City Country Club. A two-player team that wins this 18-hole net points competition will represent ING and the USA in the International Pairs World Finals in Scotland in September, an expenses-paid trip.
Also a Scramble and a skills challenge will be conducted at Marriott’s Seaview Resort & Spa, and the Durland Cup at Blue Herron Pines Golf Club. At that event, National Hole-In-One Association will host a $10,000 hole-in-one contest, also offering several other prizes. And, eGolfScore will provide real-time wireless scoring.
Those interested in attending may do so by visiting www.inggolf.com and clicking on Spring Conference. An electronic registration process is available. For more information on ING, call 407-328-0500, ext. 4.
Contact:
Mike Jamison
407-28-0500, ext. 1
mike@jamisongolf.com
Covering the business of golf!
