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SST PURE® Delivers Success for Totally Driven

April 16, 2008

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OAKSDALE, Minn. – Technology has allowed golfers to make great strides in game improvement, and the patented SST PURE® Shaft Alignment Technology is making a huge difference for golfers in Minnesota and elsewhere. According to Totally Driven of Oaksdale, Minn., the SST PURE process – licensed by Strategic Shaft Technologies (SST) L.C. of Jupiter, Fla. – is providing golfers with a high-tech solution to an age-old problem.

PGA Master Teaching Professional Craig Waryan of Minneapolis, Minn., who regularly refers students to Totally Driven, mentioned that he was hooking his 3-wood while hitting a soft draw with the rest of his clubs. Jon Weedman, Totally Driven’s club builder compared Waryan’s 3- and 5-woods and found no measurable differences in swingweight, frequency, length nor face angle. Weedman recognized that the likely problem was the orientation of the golf shaft and improved the 3-wood’s hitability with the SST PURE shaft alignment process.

“Totally Driven PUREd® the shaft in my fairway wood and then reoriented the clubhead. Now, I hit it straight every time,” says Waryan. “It’s amazing that PUREing can make such a difference in the performance of a golf club. I have been playing it and am very happy with the results.”

Waryan is not alone. The SST PURE Shaft Alignment System is used by more than 200 players on the PGA and European Tours, and is considered the best kept secret on the pro tours.

“There’s no mystery to optimizing performance for golf shafts,” says Lynn Anderson of Totally Driven. “SST PURE technology analyzes each shaft and scientifically locates the most stable position – the PURE position – in which the shaft must be oriented in the clubhead. When we do this for our customers, the result is always improved consistency.”

From custom fitting and club building and repair to professional lessons and Titleist Performance golf-related excercise, Totally Driven provides comprehensive products and services for total game improvement. Totally Driven helps prioritize golfers’ needs with a two plus hour analysis of equipment, physical capabilities and swing characteristics. For club fitting, 11 different parameters of a player’s current equipment are measured. Totally Driven staff also gathers data from state-of-the-art, computerized launch monitors and measuring devices, such as Shaftmax, Launchmax, Edel Putter Fitting System and SAM PUTT.

But the SST PURE shaft alignment process is the most sophisticated technology that enables Totally Driven customers to take their game to the next level. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its SST PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves by up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts – steel or graphite – from all major manufacturers.

“SST PURE is the industry’s most successful and most accurate shaft performance enhancement tool in professional golf, and it’s used by more than 200 players on the PGA and European Tours. We’re proud to be on the leading SST PURE licensee in Minnesota to make this technology available,” adds Anderson.

Totally Driven features most quality brand names such as TaylorMade, Adams, Srixon, MacGregor, Tour Edge, Nakashima, Edel Golf and Miura, (many in head only versions) and most other recognizable brands of clubs. Also high quality shafts from Fujikura, Accra, True Temper, Nippon enable true customization to your equipment. For more information on Totally Driven, call 651.578.0501 or check out www.totallydriven.com.

For more information on SST PURE shaft alignment technology or to locate a SST PURE licensee, call 877-254-4848 or visit www.sstpure.com.

Contact:
Gary Sheppard at 817.966.0908 or gary@sstpure.com

John Meng at 512.930.7100 or john@mengassociates.com

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