TORONTO – Element 21 Golf Company (OTC BB:EGLF.OB – News) (Frankfurt: BJQ.F – News), the manufacturer of advanced Scandium Alloy golf and bio-fibre fishing equipment, is pleased to announce that beginning April 16, 2008 at 2:30 p.m. EDT, the Golf Channel will air a 28-minute Infomercial featuring the company’s Scandium Emc2 Hybrid Golf Clubs. The infomercial is scheduled to air five additional times thru the end of April.
Anchored by five-time PGA Tour winner and T.V. Commentator Roger Maltbie, he is joined by Golf Course Architect and Instructor Rick Smith and Frank Nobilo, a Golf Channel Analyst and thirteen-time Tournament winner worldwide. Together, they discuss, in detail, the merits of Scandium Technology in Element 21 Emc2 Hybrid Golf Clubs.
The infomercial can be viewed on the Element 21 Golf website: www.e21golf.com.
Independent Robotic testing conducted by Golf Labs compares Emc2 Hybrids against industry leaders. In all cases, the results demonstrate the superior accuracy of the Element 21 Hybrids. The clubs are available in 18, 20, 23, 26 degree loft and will effectively replace hard-to-hit 2, 3, 4, and 5 irons.
"The aim of the Element 21 infomercial is for ‘Scandium’ to become a word that the golf community recognizes, just as they do Titanium, Steel and Graphite. The Golf Agency created a mini-documatary of what Scandium is all about and how it makes a difference to each and every golfer. Frank Nobilo, Rick Smith and Roger Maltbie truly believe that Scandium is the next revolution in golf. Their conviction and reputation makes the Scandium message that much more powerful. It has been a long road, but this is a turning point for Element 21 in the golf market," commented Dr. Nataliya Hearn, President & CEO of Element 21 Golf Company.
The Infomercial is scheduled to initially air on the Golf Channel as follows:
DATE TIME (EDT)
4/16/2008 2:30 PM
4/18/2008 5:00 AM
4/21/2008 2:30 PM
4/23/2008 4:00 PM
4/25/2008 9:00 AM
About The Emc2 Hybrids
The sleek design of the Scandium-driven Emc2 Hybrids boasts minimum crown thickness allowing for maximum CG specifications. The Crown Louvers serve as an exceptional alignment aid for improved accuracy. The low weighting internally of the clubs provides a low center of gravity resulting in ease of launching. The open face angle enables a wide range of players to control a straighter shot pattern.
About The Element 21 Eagle One Scandium Shafts
Element 21’s Scandium Alloy shafts are manufactured using a proprietary 25-step production process to create a seamless, extruded shaft. Variable wall thickness and the alloy’s high tensile strength result in a vibration dampening system called ShockBlok(TM), with 270% better shock attenuation than steel shafts, that protects golfers’ bodies, bones and joints. Each Element 21 shaft is made from a single piece of Scandium Alloy resulting in unmatched consistency from club to club as well as unprecedented accuracy and an industry-leading torque of as low as 1.4 degrees.
About Element 21 Golf Company
Element 21 Golf Company develops and markets award-winning golf and fishing products made from the Company’s next-generation, proprietary Scandium Alloys. Element 21’s high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.
Originally developed for advanced aeronautics in jet fighters including the MiG, Element 21’s patented Scandium Alloy provides the highest strength-to-weight ratio of any material currently used in sports — 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.
Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world’s largest sports fishing trade show.
Forward-Looking Statements.
Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21’s periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Company Contacts:
Investor Relations
Ralph Meldrum
Element 21 Golf Company
e21information@yahoo.ca
1-705-715-4373
Sales (no investor related calls please)
Element 21 Golf Company
1-888-365-2121
sales@e21golf.com
http://www.e21Golf.com
Media members interested in testing shafts or receiving e21 products for editorial review can contact:
The Media Group
Joe Wieczorek or Bart Henyan
1-847-956-9090
joe@themediagroupinc.com
bart@themediagroupinc.com
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
